Talking the Big Game

OUTdrive Episode 140 with Ivy Reynolds

OUTdrive Episode 140 with Ivy Reynolds

It’s almost that time of year again. When friends and family gather together around the TV to watch commercials, and maybe catch some football in between. That’s right – it’s time for the Super Bowl. In this episode, Ivy Reynolds returns to OUTdrive to talk all things advertising during the “Big Game,” from the average cost of a 30-second commercial spot to the top-rated ads of all time.

Lace up your cleats and catch this Hail Mary of an episode full of fun facts and stats on America’s favorite live-TV event of the year.


  • 0:45 – Intro and details on today’s topic of Super Bowl advertising
  • 2:30 – What is the average cost of a Super Bowl commercial?
  • 4:30 – Which advertiser paid the most ever for Super Bowl ads?
  • 6:45 – What is the most expensive Super Bowl commercial of all time?
  • 8:00 – What was the most viewed commercial on YouTube in 2022?
  • 9:45 – Cliff and Ivy share their favorite Super Bowl commercials of all time
  • 12:30 – Cliff and Ivy discuss the reasons behind the cultural phenomenon of “Super Bowl commercials”
  • 15:30 – Cliff and Ivy debate the strategy behind releasing ads on YouTube before the Super Bowl
  • 17:15 – Cliff and Ivy discuss the Top 10 Super Bowl commercials of all time
  • 22:25 – Cliff and Ivy dive into the effectiveness of Super Bowl commercials
  • 25:00 – What percentage of viewers tune in just for the commercials?
  • 26:20 – Cliff and Ivy draft pick their Super Bowl favorites – food, commercials, halftime shows and top sports moment
  • 33:45 – Cliff outlines some of the early-released ads for Super Bowl LVII
  • 36:00 – Cliff and Ivy’s closing thoughts on the Super Bowl and advertising