Media
Part 2: The Impact of Broadcast TV
OUTdrive Episode 144 with Josh Tomlinson It’s no surprise that technology continues to keep evolving. Streaming companies like DirectTV Stream, YouTube TV, Hulu Plus Live TV, Sling TV, FuboTV, and Philo just to name a few, are fighting for consumers’ dollars. Many consumers compare several streaming services and then make the ultimate choice to decide…
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OUTdrive Episode 143 with Josh Tomlinson Many businesses look for creative ways to inform, educate, and entertain their audience. Nowadays it can be hard to capture attention or know what forms of media will reach your target audience in rural America. While there are countless new media options to choose from, getting back into broadcast…
Read MoreLesson 32 – Appreciate Referrals
Nothing is better than word-of-mouth advertising. In our business, that means one of our past or current clients saying good things about us to someone we would like to do business with. A great example of this happened a couple of years ago and we continue to enjoy the benefits of that today. Russ Childers…
Read MoreThe Do’s and Don’ts of Working With Media
College Basketball Hall of Fame Coach John Wooden once famously said, “Confidence comes from being prepared.” Just like Coach Wooden prepared his teams for success, media training can help prepare you to speak to the media or give a public presentation about your company. Our at-a-glance do’s and don’ts will give you the confidence to…
Read MoreOur Favorite Super Bowl Commercials of 2022
The Super Bowl is always one of the biggest nights in advertising, and this past Sunday was no different. It was a great game that kept us watching until the very end. Along the way, we enjoyed the show and made note of some of our favorite commercials. As always, it’s hard to pick favorites…
Read More2021 Super Bowl Ads
While we would have liked to see our home state KC Chiefs come out on top in Super Bowl LV, it’s always a privilege to have your team in the big game. And although the Bucs took home the Lombardi trophy, the Callis team still enjoyed watching the game and show. As always, there were…
Read More2020 SUPER BOWL ADS
How about those Chiefs!!! Super Bowl LIV was very special for Missouri. Our Kansas City Chiefs made an amazing comeback to beat the San Francisco 49ers and bring the Lombardi Trophy home to Kansas City. Super Bowl LIV was fun to watch, and featured some great ads. In this special edition of OUTthink, we’ll share…
Read MoreWhat is OTT Advertising?
Before we dive too deep into OTT advertising, I want to define what OTT is for those who are unfamiliar with the term. OTT or Over-the-Top television/media is the internet streaming option for television content and movies without a traditional TV contract. These services can be accessed on a phone, tablet, computer or even a…
Read MoreMaking Sense of Real Time Bidding/RTB
Real Time Bidding, also called “Real Time Buying”, or “RTB” is an ad industry buzz phrase that’s been around for a few years now. If you haven’t figured out what it might mean to your business, you’re not alone. The concept is confusing, but it’s probably time to get your head around it. The Basics…
Read MoreMaking Sense of Programmatic Digital Media
Programmatic digital media is becoming more and more popular among marketers in the outdoor and agriculture industries because of the success many companies have had implementing programmatic digital advertising programs. We’ve been asked several times, “What is programmatic digital advertising, how does it work and why should we be doing it?” If you’ve found yourself…
Read MoreFor Your New Product, It’s Showtime: 10 Tips for Promoting a New Product
Traditionally, new products in the hunting, camping and outdoor arenas are launched either at the SHOT Show, NRA Show, or Safari Club event. In reality, new entries into the market are launched during the dozens of distributor shows in January and February and throughout the year. If you’re planning to launch a new product or…
Read More13 Tips for Building Relationships with the Media
Everyone has heard the old saying… “This is really a people business.” This is certainly true with reporters and bloggers, who can be your best friends, and should be treated as such. If you think about a reporter as a customer, then you will be fine. Getting your message out is critical to your success…
Read MoreMeasure the Offline World
I’m a numbers guy. I count the steps on stairways, know how many minutes it takes (and the precise distance) to get anywhere in town that I normally drive, and track fuel efficiency over time. It’s no wonder that when it comes to marketing programs, I track the living daylights out of them, too. We…
Read MoreTiming Matters – What Day Do You Send a Press Release?
What is the best day to send a press release? That is one of the most popular questions people ask PR pros – especially from the people that think PR is just writing and sending releases. You can ask 100 PR professionals this question and get 100 different answers. At least one-third, typically the most-experienced…
Read MoreThe Media Mix
When going on a fishing trip what type of bait do you use? It typically depends on what type of fish and where you are fishing. Publishing information for your target audience is the same way. By knowing how your audience obtains information you can use the correct ‘bait’ to present your information. Media is…
Read MoreTop 5 Reasons to Have an Agency Handle Your Media
Media has come a long way since the early days of print media prior to the Revolutionary War. In today’s society, the different forms of media are changing with the change of how people consume their news on a daily basis. Newspapers, magazines, radio, TV, emails, blogs, social media, pay-per-click, Google Adwords, programmatic, retargeting, billboards,…
Read MoreBack to the Basics for Advertising
There’s been a lot of exciting changes and opportunities for advertisers over the last 5 years. Think about how Facebook, LinkedIn, Google, re-targeting and other new avenues for communication have sprung up. Are they all important for your business? Maybe. They’re all effective, just like newspaper, radio and TV advertising are all still effective. It’s just important…
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