Comprehensive Marketing for Regional Health Care Excellence
Bothwell Regional Health Center began as a community effort and continues that tradition today. The health center, named after major benefactor John Homer Bothwell, has served west central Missouri since 1930. With a staff of more than 800 employees and 100 physicians and advanced practice providers, Bothwell offers a full range of diagnostic, medical and surgical services.
Challenge
Delivering quality health care in a rural area presents daily challenges. The added strain of managing the remaining effects of a global pandemic heightens the need for health centers to enhance their marketing and communication efforts internally and externally and find new and exciting ways to build a positive reputation among employees and patients. It’s a substantial task even as a regional health care system is providing innovative programs and exceptional care.
Approach
Aware of the need to maintain a unified presence internally and externally, Bothwell Regional Health Center partnered with Callis to take a strategic approach to its marketing and communication needs, recruitment advertising, website development, foundation campaigns and public relations, by developing an integrated plan.
Our agency developed a holistic marketing and communications strategy to unify the health center’s messaging and bolster its community presence.
We crafted targeted recruitment advertising to attract skilled health care professionals and deployed engaging social media content that informed the community about hospital and clinic services, health tips and updates. Through foundation marketing, we supported donor campaigns and several large-scale events, highlighting the impact of donations on community well-being. An optimized, mobile-friendly and consistently maintained website further enhanced user experience, simplifying information for patients and job seekers alike.
Impact
This cross-channel approach ensured that each marketing effort reinforced Bothwell’s values and community impact. By creating consistent messaging across platforms, we helped strengthen its reputation, built trust with local residents and supported recruitment goals—all while highlighting Bothwell’s commitment to quality care.
Through a unified strategy, Bothwell has reinforced its status as a health care leader and deepened its relationship with the community.
