Regional Marketing for Health Center
Challenge
Bothwell Regional Health Center includes a hospital, more than 20 outpatient clinics and an Emergency Department that serves tens of thousands patients annually across several counties in west central Missouri. Based in a rural market, the center was challenged with effectively managing marketing and communications for multiple locations, service lines and audiences with limited in-house resources.
Approach
The solution? Offer our comprehensive suite of services including research, strategy and planning and embed an experienced Account Executive within the organization all with the goal to fully understand Bothwell’s culture and deliver timely and relevant support and resources.
Replacing an in-house team, the Account Executive, backed by the full complement of the Callis team, participates in meetings and works alongside Bothwell leaders, learning about them and knowing their business inside and out. This insight helps create trust and credibility and shortens turnaround and delivery time for projects that include strategy, creative direction, media management, social media, public relations, website management and internal communications.
Impact
The value of having an experienced and diversified marketing team evaluate and contribute to marketing projects has paid huge dividends for Bothwell. Besides operating at a lower cost, communication and advertising efforts have been amplified and brand awareness has increased along with market growth that includes a recent 12 percent increase in unique patients being served.
Bothwell Regional Health Center
Bothwell Regional Health Center provides high-quality, cost-effective and compassionate health care to residents of West-Central Missouri through a network of state-of-the-art facilities and multiple specialties. With a staff of more than 800 employees and 100 physicians, Bothwell provides a full range of diagnostic, medical and surgical services.
