The Value of a Brand
In a surprising move, Twitter, the social media giant known for its iconic bird logo and 280-character tweets, recently announced its decision to rebrand as …
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RACE Model: The Key to New PR Success
In the world of public relations (PR), leveraging opportunities and developing a strategic plan is crucial for businesses to set themselves apart, enhance their reputation, …
Ongoing Success with the PR Cycle
In today’s fast-paced digital landscape, establishing and maintaining a strong public relations (PR) program is crucial for businesses to effectively communicate with their target audience. …
Three Reasons Why People Buy
Consumer behavior, once thought of as whimsical, has developed into a science. Sure, consumers can be fickle, but understanding the basic motivations behind purchasing decisions …
Is it Time for a Checkup?
Collect the Data Every good company seems to want more. More customers, more good reviews, more efficiency and more revenue come to mind. But in …
Business and Marketing Go Hand in Hand
Many may view business and marketing as separate endeavors, but at the end of the day, the two go hand in hand. Marketing and business …
Why Online Reputation Management is Important
It used to be that word-of-mouth advertising was the goose that laid the golden egg. One satisfied customer told another who in turn told another …
Twitter Changes and Brand Security
How Do the Changes to Twitter Impact Brands? With all the recent changes to Twitter and other big tech companies, many are wondering if their …
Why Your Brand Matters
Your brand is one of your most valuable assets. Although not tangible, it is seen, recognized and shared amongst the public. Your brand should invoke …
Why Online Accuracy Matters
Sometimes the tiniest things make a big difference. Business owners today are so busy thinking about their product, customer satisfaction, payroll, hiring or a host …
