Building a Brand with Digital

OUTdrive Episode 187 with Gabriella Ellis

Savvy marketers know that digital is driving brand awareness and sales in today’s world. But there are so many forms and variations for digital, how do you decide which ones to use? In today’s episode, you’ll hear from a young marketing professional who understands her markets and knows what’s working. For most consumers, you’re probably never going to think about needing body work for your vehicle, unless of course you do. For an auto body specialist then, this makes brand building and search engine optimization very important so a potential customer either has your brand name top of mind or they find you easily with an online search.

At Collision Leaders, a regional auto body repair specialist that serves a rural America market in several locations in Missouri and Kansas, Gabriella Ellis is using a mix of digital strategies to reach their targets. From TikTok videos to text bots to social media, Collision Leaders is standing out in the digital marketing landscape. Listen in as Gabby, a digital media production graduate from the University of Central Missouri, shares her approach to digital marketing.