Simplify Your Content Strategy with Motion Graphics Video

Video is one of the most effective ways to capture attention and build a connection with your audience. People respond quickly to movement, and many social platforms now give video more visibility than static posts. For brands that want to stand out with content that’s easy to understand at a glance, incorporating more video into your strategy is essential.

Producing new footage, however, takes time, equipment and planning. Motion graphics video offers a more efficient alternative. By using assets already on hand, you can create quality, engaging videos without the full production process required by traditional video.

What is a motion graphics video?

A motion graphics video is built by combining existing elements such as graphics, photos, branded design pieces, text and audio, then adding simple animation to bring those elements to life. Instead of filming new footage, it uses what your team already has to create a moving visual story. This style may also be referred to as motion media, mixed media or lightweight video.

Why motion graphics video works

Motion graphics video fits how people consume content online. It communicates ideas quickly through movement and clear visuals, helping viewers understand your message in a short amount of time.

It also supports consistent branding. Every color, font and graphic element can match your existing brand standards, helping your content stay cohesive whether it appears on social media, your website or within a digital ad placement. Each part of the video is editable, so updates can be made easily as messages or visuals evolve.

Timing is another advantage. By leveraging assets you already have available, these videos can be produced quickly, allowing you to support announcements, product highlights or seasonal promotions without waiting for a new video to be filmed and edited.

Where to use motion graphics video

1. Social media advertising: Social media platforms like Instagram and Facebook are giving more screen time to short-form videos, which makes motion graphics video a strong option for eye-catching ad content.
2. Programmatic digital advertising: Motion graphics video can be used in programmatic video placements and can be converted to display ad formats. Incorporating clean visuals and simple messaging makes it a good fit for awareness campaigns or straightforward promotional messages.
3. YouTube and streaming TV ads: Even without filmed footage, motion graphics videos can be effective ad formats on YouTube and OTT platforms. Since these ads often appear alongside premium cinematic content, keep your video well-crafted and consistent with your brand.
4. Websites: Adding a motion graphic video to a main webpage banner can help highlight a key message and guide visitor attention, keeping them engaged on your site for a longer period of time.
5. Digital out-of-home advertising: Motion graphics video can also be used across many digital out-of-home placements, including in-store screens, gas stations, digital billboards or stadium displays. As with other ad formats, using clear visuals and direct messaging helps attract attention in high-traffic public spaces, building brand awareness.

Streamline your marketing strategy with motion graphics video

Motion graphics videos give your team a way to maintain a steady video presence without the time and cost of full filming production. They help you communicate clearly, test new messages quickly and make more use of assets you already have. When used across platforms, they contribute to a consistent, recognizable brand experience.

Callis can support your marketing by creating motion graphics videos that fit your brand, your goals and the channels most important to you. We simplify the process so adding video becomes easier and more effective for your business. Our team can help with:

• Producing motion graphics videos from your existing assets, aligned with your brand standards
• Preparing versions built for streaming video and other programmatic digital ad platforms
• Creating variations for social media ads and organic posts
• Setting up, monitoring and refining campaigns for ongoing performance
• Ensuring every piece supports your broader marketing strategy

Get in touch with us today to see how motion graphics video can strengthen your advertising efforts.

This article was previously published on April 11, 2022, and updated on December 2, 2025.