ChatGPT and Google AI Search Ads Have Quickly Gone From Test to Real
Five months ago, ads inside AI chat tools were still an experiment. OpenAI was quietly piloting ads in ChatGPT, and Google was expanding a few …
What FIFA Accidentally Taught Us About Great Marketing
FIFA spent months preparing for the 2026 World Cup. Logistics, security, scheduling, infrastructure. And somewhere in that planning, a list was made of every brand …
Telling Your Story Amidst AI, Zero-Click Search and Tough Competition
OUTdrive Episode 263 with Megan Hartman Consumers are holding brands to a higher standard when it comes to AI-generated content. Search traffic is reaching fewer …
Is Your Crisis Communications Plan Ready for How Fast News Travels Today?
It can be a business owner’s worst nightmare. A crisis happens that might include a product recall, workplace violence, a leak of confidential information, a …
What a Good Agency Relationship Actually Looks Like
Some people hire an agency the way they hire a contractor. You explain the problem, they give you a price, they do the work and …
Four Website Audits to Protect Your Marketing Investment
Your website is one of the few marketing assets that works around the clock. Making sure it performs at a high level is key to …
The Biggest Shift in Google Search in 25 Years
For more than two decades, getting found on Google followed the same pattern: type a few keywords, scan the list of links and click. That …
Lessons From Google’s Search Overhaul, Email Marketing And The World Cup
OUTdrive Episode 262 with Megan Hartman This month on OUTdrive, President and CEO Megan Hartman covers three timely marketing topics impacting how brands show up …
What’s Changed With ChatGPT Ads?
When we first covered ads coming to ChatGPT, the program was in its earliest stages: limited access, limited options and a lot of unknowns. That’s …
How Do I Know When I Need a Marketing Agency?
Most business owners don’t wake up one day and decide it’s time to hire an agency. It usually happens gradually; the to-do list grows, results …
