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The Voice Behind the Brand

OUTdrive Episode 197 with Michael Ashcraft

Ever wonder what it takes to bring a brand to life? It’s not just about the visuals; it’s the voice that often resonates with us. Today’s guest, Michael Ashcraft, a professional voice and on-screen talent who you may know as the voice of the Missouri State Fair, dives into the creative process. Together, he and Cliff explore how collaboration in the studio is key to refining the delivery of advertising content. It’s not just about reading a script; it’s about interpreting and perfecting it to ensure the message hits home.

Tune in to learn more about what it means to be a recognizable sound in an ever-changing world of advertising.

Empowering Rural Brands

Missouri State Fair Logo
Missouri Grown Logo
Tyson Logo
Phantom V Logo
Parkhurst Logo
Bothwell Logo
Conexon Logo
MOPERC Logo
Missouri Dept. of Health and Senior Services logo
Nucor Sedalia Logo
Septagon Logo
Center for Human Services logo

Marketing Insights & Trends

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