Winning Strategies for Authentic Connections

By Callis Team | October 22, 2024
OUTdrive episode 224 with Shannon McCarthy

OUTdrive Episode 224 with Shannon McCarthy

Reaching rural audiences requires a tailored approach. Dr. Shannon McCarthy, Associate Professor of Marketing at the University of Central Missouri, brings us a unique perspective, having lived on both coasts and in the Midwest. She highlights that while there are differences between urban and rural America, people’s core desires remain the same: they want to live in happy, healthy communities.

Listen in as Dr. McCarthy shares practical, authenticity-driven strategies for crafting marketing approaches that resonate with rural consumers.

Posted in General, Rural Marketing and tagged

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