We’ve all heard the phrase “first impressions are the most important,” and it’s true. A company’s logo design serves as the first impression of your brand to a potential customer, so you want that first impression to be a good one.

In a split second, a company’s logo says who that company is and what they stand for. It tells their story and is a representation of their brand personality. How do you say all of that with a simple logo design? It’s a challenge, but one we thrive on. At Callis, our custom logo design services use a proven process to strategically represent brands, and serve as a foundation for their marketing initiatives.

How powerful is your logo design? Does is clearly represent your brand? Is it consistent with your perceived image? Are you proud of your logo? Do you wear it with pride? If not, maybe it’s time for a new professional logo design, or maybe a refresh. A new, on-point logo can improve your top of mind awareness and result in the ultimate goal of brand recognition.

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Callis Account Executive Receives Top 20 Under 40 Recognition

| News Releases | No Comments

SEDALIA, MO – Callis Account Executive, Hannah Sartin, was recently recognized as one of Sedalia’s Top 20 under 40. The Sedalia Democrat’s Top 20 under 40 recognizes young individuals that…

The Application of Artificial Intelligence (AI) in Marketing

| Digital Marketing, General | No Comments
Artificial Intelligence, or AI, is the process of utilizing data to generate insights to improve performance and efficiency. The marketing industry is in the early stages of adopting AI, but...

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| General, Rural America | No Comments

Every now and then, an ad comes along that just makes you feel good.  Maybe it’s the imagery, or the product and the way it’s being used or maybe it’s…

Rural America Market Research

| General, Media, Rural America | No Comments

At Callis, we’re proponents of research. For over 30 years, we’ve used research to build out and execute strategic marketing programs that deliver results for our clients, helping them build…