We’ve all heard the phrase “first impressions are the most important,” and it’s true. A company’s logo design serves as the first impression of your brand to a potential customer, so you want that first impression to be a good one.

In a split second, a company’s logo says who that company is and what they stand for. It tells their story and is a representation of their brand personality. How do you say all of that with a simple logo design? It’s a challenge, but one we thrive on. At Callis, our custom logo design services use a proven process to strategically represent brands, and serve as a foundation for their marketing initiatives.

How powerful is your logo design? Does is clearly represent your brand? Is it consistent with your perceived image? Are you proud of your logo? Do you wear it with pride? If not, maybe it’s time for a new professional logo design, or maybe a refresh. A new, on-point logo can improve your top of mind awareness and result in the ultimate goal of brand recognition.

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Callis and Missouri State Fair Recognized with Multiple National Awards for 2019 Campaign

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SEDALIA, MO – Callis and the Missouri State Fair were recently recognized with multiple national marketing and design awards. Callis and the Missouri State Fair were awarded the prestigious “Best Marketing…

You Never Know

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When writing this, I’m in between a trade show and a plane ride home and wanting to share a nugget dug out of my last couple of days’ experiences. My…

Great Scott! Back to the Future with Scenario Planning

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The creators of the Back to the Future trilogy were on to something. At the risk of dating myself, the first installment of the three-part movie series debuted the year…

Callis Account Executive Receives Top 20 Under 40 Recognition

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SEDALIA, MO – Callis Account Executive, Hannah Sartin, was recently recognized as one of Sedalia’s Top 20 under 40. The Sedalia Democrat’s Top 20 under 40 recognizes young individuals that…