Programmatic Media Buying
Digital media buys placed programmatically make digital ad buying very efficient and effective. Programmatic RTB (Real-Time Bidding) identifies ad opportunities way more efficiently than making individual ad buys across a multitude of web properties.
With programmatic digital media, we can target new customers based on their online behaviors. This means ads can be served to new customers who are likely to be interested in your products because they have purchased products in your category or products in a related category. This allows you to maximize your digital ad spend and create more conversions, leading to increased sales and revenue.
RTB solutions are becoming more popular, and solutions that can make sense for advertisers of most sizes and industries are available. Today, RTB serves display ads (static and animated), video ads, social media ads, search ads, shopping platform ads, audio ads, OTT (Over the Top TV) and more.