AI
Maximizing AI’s Potential for Businesses
To fully unlock AI’s potential, businesses must approach it with a fresh perspective. A key lesson is that many individuals fall into the trap of viewing new technologies through the lens of old ones—a phenomenon known as Lumière’s Law. When the Lumière brothers invented the motion picture camera, it was initially used to capture real-life…
Read MoreNavigating AI Risks and Copyright Compliance
AI offers incredible opportunities, but it also presents risks, particularly around legal and ethical concerns. Addressing these risks head-on is key to successfully using AI. Key Risks in AI How to Mitigate AI Risks Explore More AI Topics Ready to explore how AI can enhance your business? Review more of our articles on AI or…
Read MoreImplementing AI in Your Business: A Roadmap for Success
Integrating AI into your business is not just a technological change—it’s a cultural shift. Below is a practical roadmap for businesses to successfully implement AI. This starts with the understanding that AI adoption is a long-term process that requires buy-in from leadership and a commitment to experimentation. Creating an AI Council Establishing an AI council…
Read MoreAI’s Impact on Business and Marketing
AI is already having a profound impact on how businesses operate and its influence will only grow. At MAICON, the focus was on how AI will transform everything from marketing strategies to organizational structures and the consensus was clear: AI is reshaping business at every level. Key Impacts of AI “We have the opportunity (and…
Read MoreThe Future of AI in Business: MAICON 2024 Insights
Artificial Intelligence (AI) continues to redefine what’s possible for businesses. At MAICON 2024, leaders from across industries gathered to explore how AI is evolving, how businesses can integrate AI, how to navigate key risks with AI and what the future holds. The conference was a platform for marketing and business professionals to gain insights into…
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