Rural Marketing

Process Improvements & Workforce Development in Rural America OUTdrive Episode 34 with Paul Dick In this episode of OUTdrive, Cliff visits with Paul Dick, Operations Leader of Industrial Technologies & Services (ITS) Americas at Ingersoll Rand. Paul is passionate about meeting the needs of the marketplace by partnering with businesses, communities and colleagues to achieve…

Strategic Content in Rural America OUTdrive Episode 33 with Ben Frederickson In this episode of OUTdrive, Cliff visits with Ben Frederickson, a sports columnist for the St. Louis Post-Dispatch. Better known by readers as BenFred, Ben shares his passion for sports through stories that capture and engage readers and listeners across a variety of platforms.…

Every week, Cliff teams up with a business leader with a unique perspective revolving around marketing to rural America to bring you OUTdrive, our weekly podcast. If you aren’t familiar with the show, we encourage you to check it out on our website or on Spotify, Apple Podcasts or Google Podcasts. If you are familiar…

Digital Marketing and Advertising Strategies OUTdrive Episode 32 with Patti DeWalt In this episode of OUTdrive, Cliff visits with Patti DeWalt, Director of Marketing at Butler Manufacturing. Patti leverages her extensive experience to develop and guide the brand’s marketing strategy to cultivate lasting partnerships with Butler builders, retain current customers and grow market share. Read…

Reaching Audiences Where They Are OUTdrive Episode 31 with Chad McMullin In this episode of OUTdrive, Cliff visits with Chad McMullin, Senior Minister at First Christian Church of Sedalia, Missouri. Passionate about ministry, church leadership and his community, Chad understands the importance of personalized communications to reach audiences and build relationships. Read more on their…

The Public Perception of Agriculture OUTdrive Episode 30 with Davin Althoff In this episode of OUTdrive, Cliff visits with Davin Althoff, Division Director Agriculture Business Development at the Missouri Department of Agriculture. A lifelong farmer and experienced marketer and manager, Davin is driven by the passion to provide opportunities for Missouri farmers and agribusinesses. Read…

Driving Sales Through Marketing Resources and the Power of Humility OUTdrive Episode 29 with Pat Burke In this episode of OUTdrive, Cliff visits with Pat Burke, Marketing and Communications Manager at Gavilon Group, LLC, who is passionate about connecting agricultural producers to the global economy to deliver exceptional results. Read more for their thoughts on…

Accountability, Preparation and Dedication OUTdrive Episode 28 with Tim Barnes In this episode of OUTdrive, Cliff visits with Tim Barnes, a former NFL player who returned to his roots to live, work and play in rural Missouri. A great example of a hardworking and dedicated small town guy, Tim lived out the childhood dreams of…

The Concept of ‘Smarketing’, Leveraging Brand Apostles and Effective Grassroots Marketing OUTdrive Episode 27 with Adam Braverman In this episode of OUTdrive, Cliff visits with Adam Braverman, Director of Sales & Marketing at Capstone Precision Group. An accomplished sales and marketing professional based in rural America, Adam is passionate about building strong relationships with customers,…

Common Themes in Sporting Clays and Marketing OUTdrive Episode 26 with Derrick Mein In this episode of OUTdrive, Cliff visits with Derrick Mein, a renowned athlete in the shooting sports world, most recently named the 2020 National Sporting Clays champion and a member of the U.S. Olympic team. His hard work, dedication and passion for…

Growth, Opportunity & Hard Work OUTdrive Episode 25 with Scott Benbrook In this episode of OUTdrive, Cliff visits with Scott Benbrook, Chief Financial Officer of Elliot Management Services Co. An experienced professional in the finance and banking industries, Scott is passionate about growing rural America, one business at a time. In his position, Scott manages…

Connecting Communities OUTdrive Episode 24 with Abby Carere In this episode of OUTdrive, Cliff visits with Abby Carere, Vice President of Sales and Marketing for Conexon. An accomplished professional with a breadth of knowledge and experience in communication technologies, Abby is passionate about connecting rural communities through partnerships with electric cooperatives. She leads the company’s…

Planning, Thriving and Living OUTdrive Episode 23 with Rob Lamm In this episode of OUTdrive, Cliff visits with Rob Lamm, founder, President and CEO of LammTech, an innovative IT company. A spirited and dedicated businessman, Rob meets individual client needs through integrated information technology solutions, commitment and personal connections. Read more for key insights of…

Connecting with Rural Audiences OUTdrive Episode 22 It’s fall and it’s a great time of year out here in rural America. The temperature is starting to cool off at night yet the days are still warm and sunny. The evenings are perfect for bonfires, cornhole games and sweatshirts. To many, the fall season is a…

Helping Others, Meeting Customer Needs and Adapting to Changes OUTdrive Episode 20 with Matt Boatright In this episode of OUTdrive, Cliff visits with Matt Boatright, an experienced financial advisor who serves as Sedalia/Pettis County Market President for Wood & Huston Bank. Matt’s dedication to serving customers compliments his strong work ethic and focus on personal…

Reaching Audiences Through Radio OUTdrive Episode 19 with Tom Brand In this episode of OUTdrive, Cliff visits with Tom Brand, Executive Director for the National Association of Farm Broadcasting (NAFB). A lifelong lover of the rural American way of life and passionate about agriculture, Tom provides value to NAFB member stations and guides farm broadcasters…

Communication and Relationships in Rural America OUTdrive Episode 18 with Christine Tew In this episode of OUTdrive, Cliff visits with Christine Tew, an experienced public relations expert currently serving as Director of Communications and Public Relations for the Missouri Soybean Association. Christine’s resume is impressive, and her personal dedication to the ag industry and helping…

Integrating Core Values and New Technologies for Growth OUTdrive Episode 17 with the Wilson Toellner CPA Team In this episode of OUTdrive, Cliff visits with Ron Toellner, Alaina Gump and Adam Wolfe, partners of Wilson-Toellner CPA. Together, they lead a team of more than 40 individuals to provide traditional CPA firm services, as well as…

Meeting Your Audience Where They Are OUTdrive Episode 16 with Dan Cassidy In this episode of OUTdrive, Cliff visits with Dan Cassidy, Chief Administrative Officer of the Missouri Farm Bureau Federation and Affiliated Companies. A passionate advocate for U.S. agricultural policy, Dan understands the importance of building a strong marketing mix, meeting your audience where…