The Human Side of Health Care Marketing
OUTdrive Episode 225 with April DeGraff April DeGraff, a seasoned marketing professional, has over 15 years of experience, with a decade dedicated to health care …
Winning Strategies for Authentic Connections
OUTdrive Episode 224 with Shannon McCarthy Reaching rural audiences requires a tailored approach. Dr. Shannon McCarthy, Associate Professor of Marketing at the University of Central …
Maximizing AI’s Potential for Businesses
To fully unlock AI’s potential, businesses must approach it with a fresh perspective. A key lesson is that many individuals fall into the trap of …
Navigating AI Risks and Copyright Compliance
AI offers incredible opportunities, but it also presents risks, particularly around legal and ethical concerns. Addressing these risks head-on is key to successfully using AI. …
Implementing AI in Your Business: A Roadmap for Success
Integrating AI into your business is not just a technological change—it’s a cultural shift. Below is a practical roadmap for businesses to successfully implement AI. …
AI’s Impact on Business and Marketing
AI is already having a profound impact on how businesses operate and its influence will only grow. At MAICON, the focus was on how AI …
The Future of AI in Business: MAICON 2024 Insights
Artificial Intelligence (AI) continues to redefine what’s possible for businesses. At MAICON 2024, leaders from across industries gathered to explore how AI is evolving, how …
Chatting with AI
OUTdrive Episode 223 with AI-dilene This week’s episode of OUTdrive features a conversation unlike any we’ve had before. Cliff sits down with an unexpected guest—a …
Leveraging Digital Media Strategies
OUTdrive Episode 222 with Rachel Hernandez The landscape of digital media is evolving, and AI is at the forefront. In this episode, Rachel Hernandez, Director …
The Art of Relationship-Driven Marketing
OUTdrive Episode 221 with Josie Gregory Have you ever wondered what it takes to be an account executive at a marketing agency in rural America? …
