The new generation of consumer is turning to the web to research brands and products before making a purchase. Building written and visual content that educates, entertains, motivates and inspires will drive website traffic, build credibility and grow sales.
Content marketing by definition is the strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately, to drive profitable customer action.
Creating and distributing valuable, relevant content to prospective customers through various channels engages customers and they begin to develop a sense of loyalty and trust for your brand. Customers appreciate the fact you’re helping them, and not selling to them. Sharing valuable content will position your company as a leader in the industry, and customers will look to you as a source for their information.
Strategic content strengthens SEO. It drives relevant traffic to your website. At Callis, we build content around keywords and phrases that your customers and prospects are searching for, placing your company on search engine results pages that you may not have otherwise been on and driving new, relevant traffic to your site.
Great content marketing will provide a return on your investment for years to come and analytics allows us to show the ROI of strategic content marketing programs.
We integrate content marketing programs with other advertising methods for our clients to build upon each other and to make each method stronger. We can do the same for you. View our portfolio to see how we have brought this strategy to life.