The new generation of consumer is turning to the web to research brands and products before making a purchase. Building written and visual content that educates, entertains, motivates and inspires will drive website traffic, build credibility and grow sales.

Content marketing by definition is the strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately, to drive profitable customer action.

Creating and distributing valuable, relevant content to prospective customers through various channels engages customers and they begin to develop a sense of loyalty and trust for your brand. Customers appreciate the fact you’re helping them, and not selling to them. Sharing valuable content will position your company as a leader in the industry, and customers will look to you as a source for their information.

Strategic content strengthens SEO. It drives relevant traffic to your website. At Callis, we build content around keywords and phrases that your customers and prospects are searching for, placing your company on search engine results pages that you may not have otherwise been on and driving new, relevant traffic to your site.

Great content marketing will provide a return on your investment for years to come and analytics allows us to show the ROI of strategic content marketing programs.

We integrate content marketing programs with other advertising methods for our clients to build upon each other and to make each method stronger. We can do the same for you. View our portfolio to see how we have brought this strategy to life.

Content Marketing Services include:

  • Content Development
  • Content Management
  • Content Strategy
  • Direct Mail
  • Illustration
  • Infographics
  • Rich Media
  • SEO
  • Social Media Marketing
  • Video

Sign up to receive OUTthink, Our Free Monthly Marketing E-letter

Marketing Ideas for Events

| Branding, Content Marketing, Digital Marketing, General | No Comments

There are many different ways to leverage an event. You may choose to host an event, sponsor an event, or participate in some way as yourself or representing your business….

What is Repurposing Content in Marketing?

| Content Marketing, Digital Marketing | No Comments

We all look for ways to save time and money, and we want to get the most out of our efforts once we create something great. One way we can…

Interactive Social Media Content

| Content Marketing, Digital Marketing | No Comments

As social media continues to evolve, so does the challenge of producing organic content that performs well on social platforms. For the last year or so, the leading social platform,…

Let’s go Live!

| Content Marketing, Digital Marketing | No Comments

I have grown up with social media since the popularity of AOL Instant Messenger (AIM) and MySpace. I have seen social sites rise and fall. The internet and cell phones…