Driving Success Through Marketing Innovation: A Legacy of Creative Progress
In the fast-paced and ever-evolving world of business, innovation is the cornerstone of sustained success. It is not just about staying ahead; it is about adapting, growing and thriving in the face of new challenges and opportunities. For nearly 40 years, Callis has embodied this spirit of innovation, charting a path that has not only…
Read MoreA Legacy of Quality
OUTdrive Episode 231 with Glenn Danuser Explore the story behind Danuser Machine Company, a fourth-generation family business built on quality and customer care. Glenn Danuser reveals the company’s approach to innovation, service and sustaining a legacy that began back in 1910. Tune in to learn how Danuser navigates the challenges of modern manufacturing and marketing…
Read MoreConnecting Communities Through Rural Health Care
OUTdrive Episode 230 with Abbe Ream Rural health care faces unique challenges, from smaller populations to overcoming misconceptions about care quality. Learn how creative strategies, innovative programs and grassroots community engagement are helping rural hospitals deliver quality care and build strong connections. Abbe Ream, Director of Marketing at Harrison County Community Hospital in northwest Missouri,…
Read MoreConnecting National Brands with Local Markets
OUTdrive Episode 229 with Liza Buchanan Liza Buchanan, Vice President of Marketing at Sunstate Equipment, shares her journey and insights as she markets the national construction equipment rental company in a highly competitive environment. With a dynamic background spanning corporate marketing, nonprofit work and running her own advertising agency, Liza brings a wealth of experience…
Read MoreWhitepaper – Future of AI in Business
Explore the power of AI and its impact on businesses with our in-depth whitepaper. Discover how AI is shaping the future of business and marketing, transforming operations and opening up new possibilities. We cover the current state of AI, its marketing use cases and the critical risks you need to navigate. Learn how to maximize…
Read MoreHow AI is Shaping the Future of Marketing
OUTdrive Episode 228 with Kyle Meek Artificial Intelligence offers powerful ways for marketers to streamline tasks and personalize customer experiences and balancing innovation with responsible use is essential for building trust. Callis’s Digital Services Director Kyle Meek explores these opportunities, discussing how AI is transforming marketing and business for rural American markets. Sharing insights from…
Read MoreSharing Stories, Growing Trust
OUTdrive Episode 227 with Danny Vowell Marketing pro Danny Vowell, the marketing manager at Best Way AG, brings a rich blend of experience in journalism, photojournalism and business communications to his role. Raised in a rural setting with deep family roots in farming, Danny has a personal understanding of the agricultural community’s values and challenges.…
Read MoreHow to Combine Direct Mail and Digital Advertising to Reach Rural Audiences Effectively
For businesses aiming to connect with rural audiences, standing out means integrating the reliable impact of direct mail with the precision of digital marketing. By combining these methods, you can reach your audience across channels with consistent messaging—maximizing engagement and driving results. Here’s a look at how integrating direct mail with digital targeting using tools…
Read MoreThe Law and the Land
OUTdrive Episode 226 with Chris Spangler Attorney Chris Spangler could have built a law practice anywhere, but he chose to establish his career in the heart of rural America. A Missouri native and graduate of the University of Missouri, Chris returned to central Missouri after attending law school in Kansas City. Today, he co-leads the…
Read MoreThe Human Side of Health Care Marketing
OUTdrive Episode 225 with April DeGraff April DeGraff, a seasoned marketing professional, has over 15 years of experience, with a decade dedicated to health care marketing. Growing up in rural Missouri and earning a degree from Missouri Valley College, April has a unique understanding of both rural communities and the health care landscape. She has…
Read MoreWinning Strategies for Authentic Connections
OUTdrive Episode 224 with Shannon McCarthy Reaching rural audiences requires a tailored approach. Dr. Shannon McCarthy, Associate Professor of Marketing at the University of Central Missouri, brings us a unique perspective, having lived on both coasts and in the Midwest. She highlights that while there are differences between urban and rural America, people’s core desires…
Read MoreMaximizing AI’s Potential for Businesses
To fully unlock AI’s potential, businesses must approach it with a fresh perspective. A key lesson is that many individuals fall into the trap of viewing new technologies through the lens of old ones—a phenomenon known as Lumière’s Law. When the Lumière brothers invented the motion picture camera, it was initially used to capture real-life…
Read MoreNavigating AI Risks and Copyright Compliance
AI offers incredible opportunities, but it also presents risks, particularly around legal and ethical concerns. Addressing these risks head-on is key to successfully using AI. Key Risks in AI How to Mitigate AI Risks Explore More AI Topics Ready to explore how AI can enhance your business? Review more of our articles on AI or…
Read MoreImplementing AI in Your Business: A Roadmap for Success
Integrating AI into your business is not just a technological change—it’s a cultural shift. Below is a practical roadmap for businesses to successfully implement AI. This starts with the understanding that AI adoption is a long-term process that requires buy-in from leadership and a commitment to experimentation. Creating an AI Council Establishing an AI council…
Read MoreAI’s Impact on Business and Marketing
AI is already having a profound impact on how businesses operate and its influence will only grow. At MAICON, the focus was on how AI will transform everything from marketing strategies to organizational structures and the consensus was clear: AI is reshaping business at every level. Key Impacts of AI “We have the opportunity (and…
Read MoreThe Future of AI in Business: MAICON 2024 Insights
Artificial Intelligence (AI) continues to redefine what’s possible for businesses. At MAICON 2024, leaders from across industries gathered to explore how AI is evolving, how businesses can integrate AI, how to navigate key risks with AI and what the future holds. The conference was a platform for marketing and business professionals to gain insights into…
Read MoreChatting with AI
OUTdrive Episode 223 with AI-dilene This week’s episode of OUTdrive features a conversation unlike any we’ve had before. Cliff sits down with an unexpected guest—a chatbot named AI-dilene! Together, they dive headfirst into how artificial intelligence is reshaping the world of marketing. Listeners get an inside look at how AI functions, what it can offer…
Read MoreLeveraging Digital Media Strategies
OUTdrive Episode 222 with Rachel Hernandez The landscape of digital media is evolving, and AI is at the forefront. In this episode, Rachel Hernandez, Director of Marketing at Next Net Media, discusses the integration of AI in marketing strategies. While some are apprehensive about these changes, Rachel views them as opportunities for growth and innovation.…
Read MoreThe Art of Relationship-Driven Marketing
OUTdrive Episode 221 with Josie Gregory Have you ever wondered what it takes to be an account executive at a marketing agency in rural America? Josie Gregory, the newest account executive at Callis, breaks it down in our latest episode. From communication and strategy to research and project management, the role involves wearing multiple hats.…
Read MoreGetting Started Right
OUTdrive Episode 220 with Lilly Garrett To truly thrive, startups must prioritize validation over assumptions—driving their success with real data instead of guesswork. Lilly Garrett, a marketing strategist based in London and co-founder of MAXIA Marketing, understands the importance of validating product ideas and establishing strong marketing foundations. Lilly began her entrepreneurial path at 19,…
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