Lesson 13 – Evolve and Innovate
One of the exciting things we’ve enjoyed at Callis over the past 35 years has been experiencing the digital revolution of media firsthand. When we started, everything we did was by hand. No computers. No internet. No technology. Today, everything we do is digital and technology is driving marketing more and more every day. We are so glad that we jumped onto the bandwagon early, registering our first domains back in 1994 and starting to code websites soon thereafter. We believe it was 1999 when we designed, built and launched our first ecallis.com website. It was a dandy! Pay attention to what’s going on in your industry and be prepared to take the ride of your life. It could take you places you never dreamed you could get to.