The Marketing Landscape in 2021

The Marketing Landscape in 2021

The COVID-19 pandemic has impacted people and businesses around the world. However, we’re optimistic that we’re beginning to see the light at the end of the tunnel. Vaccines are currently being distributed across the nation and new medicines are becoming readily available. Business keeps carrying on and so do we. During the onset and early…

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Why You Should Measure Digital Marketing KPIs

Man using phone leaning on four wheeler in a field

We’ve seen a lot of changes over the last few months. We’ve all been impacted by COVID-19 and the effects of the pandemic have been felt far and wide. In rural America, we’re beginning to see businesses open back up and life carrying on in what will be our new normal for the immediate future. …

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Leveraging Zoom Through Facebook Live

Zoom Facebook Live screengrab

Out in rural America, businesses are beginning to re-open and consumers are starting to slowly venture out into public. Things are not what they were pre-pandemic and likely won’t be for a while. We’re all adjusting the best we can to what will become the new normal for the immediate future.  In the image above,…

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Recovery Planning for Brands

Recovery planning for brands graphic

COVID-19 continues to challenge business leaders and marketers with a continuously changing environment. This detailed presentation maps emerging trends and consumer sentiment throughout the COVID-19 journey. In this report, we’ll take a look at where we’ve been and look forward to where we’re going to help you craft a recovery plan that leads your brand forward.

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Marketing Strategies to Lead your Brand into the Future

tunnel bridge facing the light

COVID-19 has changed and will continue to change our lives and our customers’ lives long after we start to settle into a new normal. In our OUTthink article last week, Act Like a Boy Scout and Be Prepared, we discussed getting ready for what’s ahead by planning for the market recovery right now, if you…

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Act Like a Boy Scout and Be Prepared.

Boy Scouts Be Prepared Badge

Many of us kids who grew up in rural America were Boy Scouts. If we didn’t learn it on the farm, it’s where we learned how to tie knots, camp, shoot and canoe. It’s where we honed skills that became lifelong habits. It’s where we learned how to be prepared for whatever might come your way. Certainly however,…

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Ways to Leverage Social Media During Uncertain Times

Using social media during uncertain times

In today’s climate, people are turning to social media more than ever. Social media provides ways to connect and interact with friends and family through this time of physical distancing. People are eager for interaction. As a result, social media can be a very effective platform for brands to maintain their visibility during this uncertain…

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Is Your Website Relevant? | COVID-19 Website Considerations

man using computer

Websites are an integral component of almost every marketing or communications program. They are more important today than ever with the challenges we’re facing due to the COVID-19 pandemic. Strategic adjustments to your website that offer help, provide timely and relevant information and humanize your brand can help your company survive this time of hardship…

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COVID-19 Marketing Messaging | What Do You Say?

positivity and inspirational word cloud

The COVID-19 situation has certainly changed life as we know it. Things are going to be different for a while, especially for the immediate future. As folks are social distancing, working remotely and settling in to a new normal, the question of “What should we be saying in our marketing messaging?” naturally presents itself. In…

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What COVID-19 Means for Marketers

Covid-19 Image

The last few weeks have been crazy to say the least with the COVID-19 pandemic. The uncertainty revolving around the situation has disrupted our normal way of life. Our thoughts and prayers go out to our leaders, our healthcare workers and all those directly impacted by the coronavirus as we navigate through this challenging time.…

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