Crisis Communications & Audience Segmentation | Part 2

Outdrive Episode 62 Crisis Communications & Audience Segmentation with Mark Thomas

OUTdrive Episode 62 with Mark Thomas During season one of OUTdrive, we had Mark Thomas on the show to discuss crisis communications and audience segmentation. The episode aired during the early stages of the COVID pandemic, and the discussion was very insightful and well-received by audience members. For this episode, we invited Mark back on…

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Crisis Communications & Audience Segmentation

Crisis Communications & Audience Segmentation OUTdrive Mark Thomas

The Process of Strategy, Messaging & Creative OUTdrive Episode 21 with Mark Thomas In this episode of OUTdrive, Cliff visits with Mark Thomas, Director of Marketing and Communications for Area Cooperative Educational Services (ACES) in North Haven, Connecticut. An accomplished marketing professional with a proven track record, Mark is passionate about crisis communications, staying on…

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Why Online Reputation Management is Important

Computer reputation management system including ratings and reviews.

What do you do when looking for a new product or service? If you are like me and everyone else in the world, I start with a Google or Amazon search. If a brand I trust appears, I will look at their offerings first. I don’t always have experience with the brands in the search…

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What is PR Voice? | Why Voice in Public Relations Matters

Hunter with harvested turkey.

There are very few things that get my heart beating faster than sounding off a turkey call just before daylight and hearing the thunderous bellow of a gobble echo through the woods in response. Missouri spring turkey season recently came to a close and I was fortunate enough to be able to spend some time…

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Can PR Be Your Ace in the Hole?

Man Reading Magazine

New marketing technologies and opportunities often result in a shift in marketing investments. Unfortunately, it seems that traditional PR has drawn the short straw in some cases, as it seems that fewer brands are employing the trusted and proven Public Relations strategy. With the continuous revolving door of the digital world today, we’ve seen digital…

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Does Traditional PR Still Work?

it's all about relationships clouds

In this day of digital, it seems like everything we touch as marketers has some form of digital component. Public Relations is no exception. Today’s successful public relations programs have to include digital elements to be effective. With daily advancements in technology and digital media outlets rapidly expanding, a person could reasonably ask, “Is traditional…

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3 Tips to Step-up Media Relations at Tradeshows

3 tips to step up media relations

Folks it’s here – tradeshow season. For those of us working in the Outdoor industry, planning for SHOT Show, ATA and the agriculture shows is well underway. Tradeshows provide a great opportunity to build relationships with the media, just as you would with your customers and buyers. As you know, your company is way more…

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13 Tips for Building Relationships with the Media

Everyone has heard the old saying… “This is really a people business.” This is certainly true with reporters and bloggers, who can be your best friends, and should be treated as such. If you think about a reporter as a customer, then you will be fine. Getting your message out is critical to your success…

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Timing Matters – What Day Do You Send a Press Release?

What is the best day to send a press release? That is one of the most popular questions people ask PR pros – especially from the people that think PR is just writing and sending releases. You can ask 100 PR professionals this question and get 100 different answers. At least one-third, typically the most-experienced…

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Making the Most of Tradeshows and Conferences

neon trade show sign at event

We’ve all heard the sayings “It’s not what you know, it’s who you know,” or “You can’t have too many friends,” or “If you want to go fast go alone, and if you want to go far go with others.” These are all very true. In business, the contacts we create and maintain are essential…

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A new season brings new PR opportunities

Happy spring everyone! After a long, cold winter, I don’t think spring has come one day too soon! One of the best things about spring arriving is that new seasons bring about new opportunities. In PR, these opportunities could include launching a new product line, developing a news release schedule for the upcoming months, or…

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The PR Cycle of Life

If your company has an active public relations program, you may be familiar with the PR cycle. The cycle starts with a coordinated strategic approach to reach established PR goals and should integrate with your entire marketing plan.  To put life into the PR cycle, you must build solid relationships between your company and the…

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