PR
RACE Model: The Key to New PR Success
In the world of public relations (PR), leveraging opportunities and developing a strategic plan is crucial for businesses to set themselves apart, enhance their reputation, and drive profitability. While PR can have different meanings for different companies, the key lies in adopting a strategic approach. The RACE model–Research, Action planning, Communication, and Evaluation–can help businesses…
Read MoreOngoing Success with the PR Cycle
In today’s fast-paced digital landscape, establishing and maintaining a strong public relations (PR) program is crucial for businesses to effectively communicate with their target audience. By implementing an ongoing PR cycle, you can ensure that your brand remains in the public eye, drives customer engagement and ultimately contributes to your company’s success. The key steps…
Read MorePublic Relations Strategy
OUTdrive Episode 142 with Tricia Hansen-Horn At some point, every organization will need public relations support. This can come in several different forms, like reputation management, public affairs, or crisis communications, which is why it’s important to take an integrated marketing approach, combining advertising and strategic communications efforts. For nearly 25 years, Dr. Tricia Hansen-Horn…
Read MoreWhy Online Reputation Management is Important
It used to be that word-of-mouth advertising was the goose that laid the golden egg. One satisfied customer told another who in turn told another until your business was full of happy customers all eager to spend money. Today’s customers are just as willing to spread the news about your business, but these water-cooler conversations…
Read MoreCrisis Communications & Audience Segmentation | Part 2
OUTdrive Episode 62 with Mark Thomas During season one of OUTdrive, we had Mark Thomas on the show to discuss crisis communications and audience segmentation. The episode aired during the early stages of the COVID pandemic, and the discussion was very insightful and well-received by audience members. For this episode, we invited Mark back on…
Read MoreCrisis Communications & Audience Segmentation
The Process of Strategy, Messaging & Creative OUTdrive Episode 21 with Mark Thomas In this episode of OUTdrive, Cliff visits with Mark Thomas, Director of Marketing and Communications for Area Cooperative Educational Services (ACES) in North Haven, Connecticut. An accomplished marketing professional with a proven track record, Mark is passionate about crisis communications, staying on…
Read MoreWhat is PR Voice? | Why Voice in Public Relations Matters
There are very few things that get my heart beating faster than sounding off a turkey call just before daylight and hearing the thunderous bellow of a gobble echo through the woods in response. Missouri spring turkey season recently came to a close and I was fortunate enough to be able to spend some time…
Read MoreCan PR Be Your Ace in the Hole?
New marketing technologies and opportunities often result in a shift in marketing investments. Unfortunately, it seems that traditional PR has drawn the short straw in some cases, as it seems that fewer brands are employing the trusted and proven Public Relations strategy. With the continuous revolving door of the digital world today, we’ve seen digital…
Read MoreDoes Traditional PR Still Work?
In this day of digital, it seems like everything we touch as marketers has some form of digital component. Public Relations is no exception. Today’s successful public relations programs have to include digital elements to be effective. With daily advancements in technology and digital media outlets rapidly expanding, a person could reasonably ask, “Is traditional…
Read More3 Tips to Step-up Media Relations at Tradeshows
Folks it’s here – tradeshow season. For those of us working in the Outdoor industry, planning for SHOT Show, ATA and the agriculture shows is well underway. Tradeshows provide a great opportunity to build relationships with the media, just as you would with your customers and buyers. As you know, your company is way more…
Read MoreMaximizing Media Exposure at Trade Shows: Tips and Tricks to Get More Bang for your Buck
If you are in the outdoor industry, your thoughts and efforts are focused on the upcoming show season. Whether it’s the ATA, SHOT or any number of other trade shows, these events set the tone for the selling season which could make or break an entire year’s sales. For many exhibitors, this is the one…
Read More13 Tips for Building Relationships with the Media
Everyone has heard the old saying… “This is really a people business.” This is certainly true with reporters and bloggers, who can be your best friends, and should be treated as such. If you think about a reporter as a customer, then you will be fine. Getting your message out is critical to your success…
Read MoreHow the Integration of PR, Content Marketing and Digital Will Boost Your Brand’s Success
How brands communicate is changing. We now have access to a 24/7 digital mine of information – and at the heart of it all is content; compelling, relevant, useful and intelligent content. Under the ever-expanding banner of communications sits a fairly new, but vitally important, combination: PR, Content Marketing and Digital. Content Marketing takes the…
Read MoreTiming Matters – What Day Do You Send a Press Release?
What is the best day to send a press release? That is one of the most popular questions people ask PR pros – especially from the people that think PR is just writing and sending releases. You can ask 100 PR professionals this question and get 100 different answers. At least one-third, typically the most-experienced…
Read MoreMaking the Most of Tradeshows and Conferences
We’ve all heard the sayings “It’s not what you know, it’s who you know,” or “You can’t have too many friends,” or “If you want to go fast go alone, and if you want to go far go with others.” These are all very true. In business, the contacts we create and maintain are essential…
Read MoreThe Four P’s for Trade Show Success: Plan-Prepare-Participate-Pay off
Since 9/11, companies have taken a closer look at business travel. Trade Show attendance certainly took a big hit, but a comeback is underway. Are your customers attending trade shows again, and if so, are you putting them back on your marketing plan? If you are, now is the good time to revisit your trade…
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