The Benefits of Using an Ad Agency
Ad agencies can be called a lot of things; creative agencies, PR firms, marketing agencies, digital agencies, etc. Some agencies have specialties or focus in specific areas and that is often reflected in what they call themselves. The “definitive” Wikipedia describes ad agencies as “a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.” We’re often asked, “What can your agency do for my business?” Today you are in luck. This blog post outlines the benefits that utilizing an advertising agency can have on your business, your sanity and your bottom line.
Outside Perspective
An invaluable benefit of using an ad agency is the outside perspective they offer. It’s easy to get “tunnel vison” in the day-to-day of your company’s operations. You probably wear many hats and you’re extremely busy solving problems and putting out fires. In addition to marketing, you may be dealing with sales, manufacturing, operations, or a variety of other aspects pertaining to the health and success of your business. Ad agencies provide an invaluable outside perspective to your marketing efforts to ensure you are communicating the most strategic messaging in the most effective and meaningful ways to the right audiences.
Marketing Expertise
Ad agencies are comprised of marketing experts. We live and we breath marketing. It’s what we do and it’s what we love. Advertising agencies can bring senior level marketing know-how, creative development, and marketing plan execution to your business. Agencies are not just comprised of marketing experts, they’re comprised of marketing specialists. These include senior marketing strategists, creative experts, designers, planning experts, project management experts, and digital experts to name a few. In today’s digital world, new marketing tools and technologies are becoming available every day. We can help you stay on top of the latest trends to ensure you stay relevant to your customers. Ad agencies can help you learn and help you grow.
Structure
Ad agencies bring structure to your marketing. Simply put, structure helps you get things done on time, AND on budget. Agencies help drive the bus. We’ll lead the charge when we need to and provide support you ask us to. Even the best ideas and intentions can leave you spinning your wheels in the mud hole if you don’t have a strategy, a plan and are able to execute that plan. We execute marketing plans every day. It’s what we do, and do well. Ad agencies can help integrate, maximize and leverage all your marketing efforts across the marketing disciplines to make each component stronger and more effective. We can sweat the details, allowing you to focus on other important aspects of your business.
Savings
Ok, I know what some of you are thinking – “It’s starting to get a little deep…” It’s not. Hear me out. With an agency, you can get the marketing proficiency of ten or more experienced marketers, many of which are senior level marketing specialists, for the price of a few employees. You don’t get 100% of their time, but what you do get is 100% of their expertise. Payroll is most likely a large component of your budget, not to mention benefits, training, turnover and onboarding. Agency fees are more predictable, making it easier to plan and budget. In addition to that, ad agencies provide efficiency, increasing your bottom line. Lastly, because of the volume of media that advertising agencies purchase, we can often get better rates with various media sources.
