Our Top Super Bowl 2025 Ads

Super Bowl LIX was not the ending Chiefs Kingdom had hoped for. After years of magical Mahomes moments and back-to-back Super Bowl victories, this one hurt. The game didn’t go our way, and the post-game sting still lingers. But if there’s one thing about the Super Bowl—win or lose—it’s always more than just a game. It’s a spectacle. A cultural moment. And while the final score might not have been what we wanted, at least the commercials gave us something to cheer for. 

From Nike’s powerful tribute to women in sports to the return of the classic Budweiser Clydesdales, Super Bowl Sunday still delivered some unforgettable moments. So, as Chiefs fans lick their wounds and look ahead to next season, let’s take a moment to break down the best ads of the night—the ones that made us laugh, made us think, and, at the very least, distracted us from the heartbreak on the field.

Classic Brands, Fresh Stories

Budweiser – “The Clydesdale’s Journey”

Budweiser once again brought back its beloved Clydesdales, this time focusing on a young foal determined to prove itself. The emotional journey, set to a nostalgic soundtrack and grand Mid-Western landscapes, symbolized resilience and tradition—core themes of the Budweiser brand. It was a heartwarming reminder that some Super Bowl traditions never go out of style.

Michelob ULTRA – “The ULTRA Hustle”

Michelob ULTRA tapped into the pickleball craze with a star-studded comedic ad featuring Catherine O’Hara and Willem Dafoe as unlikely pickleball hustlers, willing to beat any opponent for a refreshing ULTRA beer. The duo, alongside sports icons like Randy Moss and Sabrina Ionescu, delivered an entertaining mix of humor and athletic energy, reinforcing Michelob ULTRA’s fun and active lifestyle brand.

Stella Artois – “The Other David”

Stella Artois took a humorous approach with an unexpected celebrity pairing—David Beckham and Matt Damon. The plot? Beckham discovers he has a long-lost twin, played by Damon, leading to plenty of laughs over a shared Stella. The playful ad drove home the idea that great conversations and surprising connections happen over a cold beer.

Big, Bold and Iconic

Jeep – “Owner’s Manual”

Jeep leaned into nostalgia with a reflective ad featuring Harrison Ford. The legendary actor narrated the commercial, discussing themes of joy, freedom, heroism and finding strength in differences. With stunning visuals of rugged landscapes and off-road adventures showcasing various Jeep models, the ad was a reminder of the brand’s deep-rooted connection to exploration and the American spirit.

Pringles – “Call of the Mustaches”

Pringles played into its signature shape with a lighthearted ad celebrating iconic mustaches. Featuring Adam Brody, Nick Offerman, James Harden, Andy Reid and a fleet of flying mustaches, the commercial was a hilarious and surprising tribute to both facial hair and the enticingly delicious tube of chips the brand is known for.

Mountain Dew Baja Blast – “Kiss from a Lime”

Mountain Dew went all-in on quirky humor with a surreal spot featuring singer Seal—who literally transformed into a seal—performing a parody of his hit song, renamed Kiss from a Lime. Set on Baja Beach, the ad featured Seal serenading Becky G, blending nostalgia with unexpected comedy, while memorably emphasizing the refreshing tropical-inspired soda.

Empowering Women in Sports

Nike – “So Win”

Nike made a massive return to the Super Bowl with its first ad since 1998, and it did not disappoint. The So Win campaign was a celebration of female athletes, featuring stars like Caitlin Clark, Sha’Carri Richardson, A’ja Wilson and Sabrina Ionescu. The ad highlighted the challenges women face in sports while emphasizing their determination and success. The impact was immediate—by the next day, the ad had over 66 million views on Instagram, making it Nike’s most-watched video ever.

Dove – “These Legs”

Dove continued its mission of promoting body confidence with These Legs, an ad that highlighted the issue of young girls dropping out of sports due to self-esteem issues. The emotional ad showed a young girl running joyfully, only for future self-doubt to creep in. The message was clear: we need to change the way we talk about girls’ bodies to keep them in the game.

Storytelling Superstars

Pfizer – “Knock Out”

Pfizer’s Super Bowl spot told the story of a young boy battling cancer, showcasing his journey of strength and perseverance while highlighting the community supporting him. The ad was a powerful reminder of the impact of medical advancements and Pfizer’s commitment to innovation in healthcare. It left audiences inspired and emotional, standing out among the night’s more lighthearted ads.

Hellmann’s – “When Sally Met Hellmann’s”

Hellmann’s played on nostalgia by reuniting When Harry Met Sally stars Meg Ryan and Billy Crystal. The ad recreated the film’s famous deli scene, this time with Ryan enjoying a sandwich made tastier with Hellmann’s mayonnaise. The spot even included a surprise cameo from Sydney Sweeney, who delivered the iconic line: “I’ll have what she’s having.” It was a perfect mix of humor, nostalgia and food love.

Uber Eats – “Century of Cravings”

Uber Eats delivered a hilarious, star-studded spot featuring Matthew McConaughey, Martha Stewart and Charli XCX. The ad journeys from the origins of football to modern-day food-related sports references, humorously floating a conspiracy that football was invented solely to sell food. Shots of delicious food mixed with football scenarios tie back to Uber Eats’ role in delivering game-day meal essentials.

This year’s Super Bowl commercials delivered a mix of inspiration, comedy and nostalgia, with many brands aiming for consumer connection through storytelling and memorability. Whether it was Nike’s powerful message, Budweiser’s classic comeback or Mountain Dew’s quirky humor, Super Bowl 2025 proved once again that the ads are just as much a part of the event as the game itself.