Lesson 5 – When Opportunity Knocks

By Callis Team | February 7, 2022
Lesson 5 - When Opportunity Knocks

When opportunity knocks, answer the door. The year was 1991. We were feeling the pinch of suffering growth pains. Things were going pretty well but we were struggling in some ways and we lacked the resources and expertise to continue to grow. We started looking around at ways we could strategically move forward. We had our CPA at the time send letters to some of the other agencies in the region to see if they had any interest in a partnership. We had an agency who wanted to merge, one who wanted to buy us and some who wanted us to buy them. And we had a client who was interested in diversification as well. When opportunity comes along, open the door. It might be the answer you need at the time to keep going.

Posted in 35th Anniversary, General, Rural Marketing and tagged

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