Lesson 6 – Carve Out a Niche

Throughout our agency’s history, we have ebbed and flowed in and out of certain markets and industries, based on our clients, always looking for the opportunity to identify and expand on a niche. One of those niches was economic development, working with cities and chambers of commerce around Missouri to help them tell their stories. We got our start in Sedalia, won some awards and caught the attention of Marshall, Richmond, Macon, Mexico and others. We even took a run at the state economic development contract against some really big dog agencies, and made a good showing. As you look at your own business, look for opportunities to focus on a niche and be the specialist. People like experts and you will stand out, attract new customers and demand a higher price. Niche down to get big!