General
Navigating the World of Travel
OUTdrive Episode 201 with Jamie Anderson Crafting the perfect trip is not just about finding a spot on the sand, it’s about creating a travel experience that dives deeper into your passions. Jamie Anderson is an independent travel consultant known for her personalized travel planning and rural Missouri charm. Despite the digital age making travel…
Read MoreBanking on Community
OUTdrive Episode 200 with Doug Fish Doug Fish, CEO of BTC Bank, is a true embodiment of rural American values and a visionary in community banking. From his humble beginnings on a small dairy farm to leading BTC Bank’s expansion to 23 locations across Missouri and Iowa, his story is one of hard work and…
Read MoreCrafting a Unified Brand Strategy for Every Platform
Building a dynamic brand strategy is crucial for establishing a meaningful connection with your target audience. It’s about defining your brand’s core values, understanding your audience, and sharing your unique story across various platforms to stand out in the marketplace. Embracing a Multichannel Brand Strategy The shift towards a multichannel strategy ensures your brand’s presence…
Read MoreWhere Manufacturing Meets Marketing
OUTdrive Episode 199 with Michael Eaton It’s fascinating how chance encounters can lead to monumental projects and a pivotal moment that completely changes the course of your career. In this episode, Michael Eaton, the Executive Director of the Missouri Association of Manufacturers, recounts the ‘God moments’ that led to his incredible journey from architecture to…
Read MoreConnecting Business Buyers and Sellers
OUTdrive Episode 198 with Wayne Swisher Sometimes, the best investment is in the next generation. Seasoned entrepreneur Wayne Swisher collaborated with his wife Kelly to create Waymaker, a platform to connect retiring business owners with young, aspiring entrepreneurs. Together, they encourage every individual to stay active in business and community life, regardless of age, and…
Read MoreThe Voice Behind the Brand
OUTdrive Episode 197 with Michael Ashcraft Ever wonder what it takes to bring a brand to life? It’s not just about the visuals; it’s the voice that often resonates with us. Today’s guest, Michael Ashcraft, a professional voice and on-screen talent who you may know as the voice of the Missouri State Fair, dives into…
Read MorePart 2: Be Bold!
OUTdrive Episode 194 with Paul Ruppert Did you know that local charm can be your ticket to global markets? In part two of this two-episode series, I sat down again with Paul Ruppert, an international strategy consultant, to discuss how rural American companies can craft compelling stories around their unique products. These narratives resonate not…
Read MorePart 1: Be Bold!
OUTdrive Episode 193 with Paul Ruppert Sometimes, you really never know what you’re getting into when you jump into a business opportunity, or where it might take you. For our guest today, opportunities have taken him all over the world, and then some. Paul Ruppert is an international strategy consultant with a specialty in mobile…
Read MoreCultivating Success in Marketing
OUTdrive Episode 192 with Gunther Hartman Effective marketing isn’t just about the message, it’s about the medium and the people, too. In this episode, Gunther Hartman, head of marketing and human resources at Zimmerman Manufacturing, gives us a peek into their high-quality content creation—from drones to testimonials. It’s about crafting stories that resonate and visuals…
Read MoreSuper Bowl 2024 Highlights
OUTdrive Episode 191 with Lindsay Barnes, Seth Brunkhorst, Megan Hartman, Dana Kelchner, Kyle Meek, and Andrew Stallcup It was the most wonderful night of the year, right? When else are you surrounded by your family and friends, cheering on your favorite football team, watching entertaining commercials, and eating chicken wings? It’s none other than the…
Read MoreOur Top Super Bowl 2024 Ads
Super Bowl Sunday has become quite the national holiday for some. Whether it’s the big game, the long-awaited halftime show, or the hilarious and sometimes heart-warming commercials keeping you on the edge of your seat, there’s something for everyone to enjoy. Oh, and let’s not forget about the snacks! Each year, we compile a list…
Read MoreShot Show Highlights
OUTdrive Episode 190 with Seth Brunkhorst and Darren Grove The Shooting, Hunting and Outdoor Trade (SHOT) Show is an annual event that brings together retailers, distributors, media, marketers, and other industry professionals to explore the latest innovations and strategies in the outdoor industry. Callis account executives Darren Grove and Seth Brunkhorst joined Cliff at this…
Read MoreInnovation in Small Town America
OUTdrive Episode 189 with Deb Brown Innovation is everywhere and in rural America, it shows up in everyday places. In small towns, from coast to coast, entrepreneurs are using new ideas, new technologies, and out of the box ingenuity to start and grow successful businesses and energize communities. Sometimes, it takes an outside perspective to…
Read MoreHelping Small Business Thrive
OUTdrive Episode 188 with Darline Mabins and Duan Gavel There are endless opportunities in rural America for entrepreneurs to start and grow successful businesses. However, not everyone is going to have all the skills and experience necessary to sustain it. Most of us need support in areas where we might be weak. Many times, entrepreneurs…
Read MoreLead Generation: Key Strategies for Modern Customer Acquisition
Where Do Leads Come From? In today’s competitive market, it’s a challenge for marketers to identify the best sources for acquiring new customers. Understanding lead generation strategies and programs are essential for simplifying customer acquisition. These programs integrate advanced marketing strategies with common sense tactics to effectively engage today’s consumers. Let’s explore a few tactics…
Read MoreCollaboration is Key
OUTdrive Episode 186 with Rachelle Simon Out here in the country, people take care of each other. They know their neighbors and they value the relationships they have with them. They also know that there are challenges that people face as they steer their way through life. In our community, there are many organizations that…
Read MorePodcast Takeaways From 2023
OUTDRIVE EPISODE 185 | SOLOCAST Welcome to OUTdrive and welcome to 2024! We hope each of you had a safe and happy new year’s celebration, however you chose to spend it. Today, we’re taking a special drive down memory lane and revisiting some of the most impactful stories and insights we shared over the past…
Read MoreYou’ve Got to Know Your Audience
OUTdrive Episode 184 with Mike Hammerly In marketing, there are a lot of variables, strategies and tactics that you have to consider when laying out a marketing plan. None is more important than your target audiences. Many times, there are more than one, so identifying who they are, why they should be interested, how they…
Read MoreInnovation and Ingenuity is Everywhere
OUTdrive Episode 183 with Bryan Berlin Innovation and ingenuity are alive and well out here in rural America, but that’s not anything new. Ever since our country was founded, entrepreneurs, inventors and capitalists have all dreamed big and created even bigger. For instance, who would have thought that 100 years ago the small community of…
Read MoreCollaborating for Conservation
OUTdrive Episode 182 with Tricia Burkhardt Out here in the country, we take conservation seriously. Whether it’s our farmers who manage their properties for sustainability, our hunters who meticulously nurture the land they hunt on or the fishermen who help keep our streams, rivers and lakes clean, there’s an understanding in rural America that conservation…
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