Digital Marketing

Cloud Computing

By March 2, 2011 No Comments

As an artist, I’ve been known to have my head in the clouds from time-to-time. And, why not? The clouds are where our imaginations can run free.

But lately, as I look around the stratosphere, I’m also seeing access to networks, storage, interfaces, hardware and software – cloud computing.

Cloud computing, as defined by the National Institute of Standards and Technology, is a model for enabling convenient, on-demand network access to a shared pool of configurable resources (e.g. networks, servers, storage, applications and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.

But, what does that really mean? How do companies put cloud computing to work for them?

Imagine being set free from your office. You are no longer tied down to your desk because you need the software on your office computer and access to the data on your office network. Imagine that, no matter where you go you are able to access whatever you need “in the cloud” on any device you have at hand – laptop, iPad, Smartphone, etc.

Need to access your CRM database? It’s in the cloud.
Need the software to create a spreadsheet? It’s in the cloud.
Need to backup your data? It’s in the cloud.

The list goes on and on.

You are no longer required to purchase expensive upgrades to the latest software, buy more storage for overloaded servers or worry that the in-house back-up system may fail.

The cost savings really add up. And, your workflow is streamlined, too. Now, your team has access to the same data and same versions of software so everyone is working on the same page.

It used to be a bad sign if you walked around with a cloud hanging over your head. But I say, embrace it! So, is your head in the clouds? Share with us your story of how cloud computing has changed the way your company does business.

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