Last night I was sitting in one of my most comfortable chairs reading Missouri Conservationist, one of my favorite magazines, which is an excellent publication produced by the Missouri Department of Conservation.
There is much discussion today and lots of statistics about how print is going away — lost in the battle to online media. I hope it never happens. Although our advertising agency buys numerous magazine ads for our clients each week — ads that still generate leads, make the web site buzz and the telephone ring — research shows the growth is in online ad spending. I want to note that we are also heavily involved in integrating online media into our client’s traditional marketing programs.
I think there’s a place for both magazines and online media. Online certainly gives you more timely information and the access is incredible, not to mention that as of now, most of it is free. But, I still like to read magazines. For me, it’s not as pleasurable to sit in front of a computer screen and read as it is to relax in a chair, on a couch, or yes, even on the throne. Maybe I’m in the minority, but I hope not.
My point is, if you like to read magazines like I do, buy them at the newsstand. Subscribe to them. Give them as gifts. Advertise in them. It doesn’t mean you can’t go online and read others. We just don’t want to let the good ones get away.
What do you think? Do you prefer reading magazines or online media and does the cost of buying a magazine justify the expense?