Posts by Cliff Callis
Timing Matters – What Day Do You Send a Press Release?
What is the best day to send a press release? That is one of the most popular questions people ask PR pros – especially from the people that think PR is just writing and sending releases. You can ask 100 PR professionals this question and get 100 different answers. At least one-third, typically the most-experienced…
Read MoreThe Media Mix
When going on a fishing trip what type of bait do you use? It typically depends on what type of fish and where you are fishing. Publishing information for your target audience is the same way. By knowing how your audience obtains information you can use the correct ‘bait’ to present your information. Media is…
Read MoreTop 5 Reasons to Have an Agency Handle Your Media
Media has come a long way since the early days of print media prior to the Revolutionary War. In today’s society, the different forms of media are changing with the change of how people consume their news on a daily basis. Newspapers, magazines, radio, TV, emails, blogs, social media, pay-per-click, Google Adwords, programmatic, retargeting, billboards,…
Read MoreWhy is the World Cup so Popular?
Over the last few days, the World Cup soccer fever has taken hold. Thousands of spectators, and in some cases, crazy fanatics, are crowding into bars, outdoor venues and of course Brazil to cheer their country’s teams on to victory. I’ve been a soccer fan forever and have always enjoyed watching World Cup games that…
Read MoreWhat's Your Competitive Advantage?
Recently, I read a quote by Michael Porter who said, “Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.” I couldn’t agree more, but determining your competitive advantage can be challenging to do. Here are some questions you might ask yourself or…
Read MoreBack to the Basics for Advertising
There’s been a lot of exciting changes and opportunities for advertisers over the last 5 years. Think about how Facebook, LinkedIn, Google, re-targeting and other new avenues for communication have sprung up. Are they all important for your business? Maybe. They’re all effective, just like newspaper, radio and TV advertising are all still effective. It’s just important…
Read MoreA Powerful Trade Show
Recently I spent a week in Baltimore at the annual Electric Power trade show. It was my third time attending the event, which is a show geared to utilities, independent power producers, equipment and service providers. I was there representing ProEnergy Services. As their marketing partner, we help them prepare for the show by designing…
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