How about those Chiefs!!! Super Bowl LIV was very special for Missouri. Our Kansas City Chiefs made an amazing comeback to beat the San Francisco 49ers and bring the Lombardi Trophy home to Kansas City. Super Bowl LIV was fun to watch, and featured some great ads. In this special edition of OUTthink, we’ll share…

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neon trade show sign at event

There are many different ways to leverage an event. You may choose to host an event, sponsor an event, or participate in some way as yourself or representing your business. In any capacity, utilizing event-based marketing strategies can help you generate leads, engage with current and potential customers, build your brand recognition, learn new practices,…

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Rural American Mail Box

You open your mailbox and see a postcard with your name on it. No, it’s not your favorite aunt sending warm wishes from Las Vegas, it’s a promotion from a local grocery store that you frequent. Chances are, you aren’t too disappointed to hear from your grocer instead of your aunt. If you are like…

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lightbulb in front of people

All of us have seen highly creative advertising that was imaginative. Remember Spuds MacKenzie? Many times however, that creative was just creative. It wasn’t strategic. It wasn’t built on data. It was just flat creative. You have to wonder how effective it was. For advertising to be effective though, it must be built on data…

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Content Marketing Long-from vs Short-form

Content Marketing continues to grow in importance and it continues to gain larger and larger portions of the marketing resource pie, and for good reason–it works. In a recent Content Marketing Institute podcast, Content Marketing pros Joe Pulizzi and Robert Rose go as far as to suggest that within 10 years, Content Marketing will lose…

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Creating Great Content Graphic

Content marketing is a great way to drive quality traffic to your website, build brand recognition and awareness and position your company as a thought leader and industry expert. It’s a tried and true, proven marketing strategy that continues to grow in relevance for B2B and B2C companies. Why You Need to Create Great Content…

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There’s been a lot of exciting changes and opportunities for advertisers over the last 5 years. Think about how Facebook, LinkedIn, Google, re-targeting and other new avenues for communication have sprung up. Are they all important for your business? Maybe. They’re all effective, just like newspaper, radio and TV advertising are all still effective. It’s just important…

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Kerning, leading, tracking, orphans, widows… Do these terms leave you puzzled? Unless you’re a professional designer, these terms may seem like a foreign language. With the prevalence of computers, many users now crank out their own newsletters and flyers, so it’s time to learn a little about the art of typography. First things first. The…

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