Rural Marketing

OUTdrive Episode 54 with Scott Hanna Trade shows and events are coming back, but they look a little different than they have in the past. In this episode of OUTdrive, Cliff visits with Scott Hanna about trade shows in a post-COVID-19 environment and industry trends in 2021. Scott is the Vice President of Sales for…

OUTdrive Episode 53 with Joe Moore The communications industry is constantly changing, and educators are adapting curriculum to meet the needs of employers. In this episode of OUTdrive, I visit with Dr. Joe Moore about educating today’s communications professionals. Joe is a professor of digital media production at the University of Central Missouri and he…

The Future of Power OUTdrive Episode 52 with Chuck Justus Clean energy sources are increasingly popular in today’s society, and the mobile power industry is an area in which many are working to improve. In this episode of OUTdrive, Cliff visits with Chuck Justus, founder of Evergreen Mobile Power and Green2Go Rental Power, about innovation…

Learning How to Close the Deal OUTdrive Episode 51 with Greg Martinelli Becoming a successful sales professional is a challenge that requires extensive knowledge, a unique skill set and a drive to succeed. In this episode of OUTdrive, Cliff visits with Greg Martinelli about the psychology of sales and learning how to close the deal.…

OUTdrive Episode 49 with Mark Wolfe In this episode of OUTdrive, Cliff visits with Mark Wolfe about the tradition and pride that set the foundation for fairs in rural America. Mark is the Director of the Missouri State Fair and strategically leads efforts for the greatest ten days of Missouri summer. This year marks the…

Legislation and Family Values OUTdrive Episode 48 with Brad Pollitt In this episode of OUTdrive, Cliff visits with Missouri State Representative Brad Pollitt about legislation and family values in rural America. Brad represents district 52, which includes parts of Johnson and Pettis counties. As a long-time resident of Missouri, he understands the needs of the…

OUTdrive Episode 47 with Jeff Moore In this episode of OUTdrive, Cliff visits with Jeff Moore about multi-media marketing in rural America. Jeff is strategic sales director at Farm Progress, one of America’s most trusted sources for agricultural news and resources. He is passionate about building relationships with others and works with clients across the…

OUTdrive Episode 46 with Shawn Wozniak In this episode of OUTdrive, Cliff visits with Shawn Wozniak about lifestyle marketing in rural America. Shawn is MEC Outdoors manager at Mayville Engineering Company and is passionate about the outdoors and living the rural lifestyle. He understands the MEC Outdoors customer because he is one himself and he…

OUTdrive Episode 45 with Steven Burger In this episode of OUTdrive, Cliff Callis visits with Steven Burger, president and the third-generation owner to operate Burgers’ Smokehouse. Steven’s family laid a strong foundation and he continues to build upon it while remaining true to the company’s history and values. Burgers’ Smokehouse success is powered by generations…

Recognizing Opportunities and Nurturing Relationships OUTdrive Episode 44: Solocast with Cliff Callis Not too long ago, in Super Bowl LV, Tampa Bay totally dominated our favorite, the KC Chiefs. All season, KC had found a way to win as the Buccaneers slowly built up a really strong team. Coming into the game, I was feeling…

Shared “Somethingness” and Common Bonds That Bring Us Together OUTdrive Episode 43 with Michael Sweeney In this episode of OUTdrive, Cliff visits with Michael Sweeney, Missouri State Bicentennial Coordinator for The State Historical Society of Missouri (SHSMO). In his role, Michael works with the Missouri Bicentennial Commission and a variety of state organizations and agencies…

Engagement Strategies for Rural America OUTdrive Episode 42 with Thomas MacAulay In this episode of OUTdrive, Cliff visits with Thomas MacAulay, Executive Director and CEO of Professional Outdoor Media Association (POMA). An experienced marketing professional, Thomas is passionate about continuous growth to deliver excellent results for his organization and his industry. Keep reading for more…

Turning the Ordinary into the Extraordinary OUTdrive Episode 41 with Andrew McCrea In this episode of OUTdrive, Cliff Callis visits with Dr. Andrew McCrea, creator of the daily radio program “The American Countryside,” which is heard on over 100 radio stations and satellite nationwide. Andrew’s TV broadcasts are seen on weekends on RFD-TV. “The American…

Rural America Communications Strategies OUTdrive Episode 40 with Chris Pyle In this episode of OUTdrive, Cliff visits with Chris Pyle, an assistant superintendent with the Sedalia, Missouri 200 school district, a rancher and rodeo announcer. Whether it is making a difference in students’ lives through education or announcing at a national rodeo, Chris is a…

Sharing Stories from the Farm with the World OUTdrive Episode 39 with Caroline Sicht In this episode of OUTdrive, Cliff visits with Caroline Sicht, founder and owner of The Farm Story. Caroline grew up on her family beef farm and has made it her life’s passion to share her love for and knowledge of agriculture…

Growth & Collaboration with a Common-Sense Approach OUTdrive Episode 38 with John Simmons In this episode of OUTdrive, Cliff visits with John Simmons, Community Development Director for the city of Sedalia, Missouri. John is passionate about his city, and he and his team are instrumental in creating a pro-business environment to recruit new businesses and…

Blending Old School Values with New Tech OUTdrive Episode 36 with James Greer In this episode of OUTdrive, Cliff visits with James Greer, Senior Vice President of Supply and Transportation for MFA Oil Company. James has a longstanding history in the oil and gas industry and remains passionate about fueling America. His experience and commitment…

Using Technology for Business Growth OUTdrive Episode 35 with Aric Snyder Jr. In this episode of OUTdrive, Cliff visits with Aric Snyder Jr., President and CEO of Inter-State Studio and Publishing Co., the nation’s largest family-owned school portrait company. Aric is passionate about utilizing new technologies and strategies to lead the company into the future…