Rural Marketing

OUTdrive Episode 238 with Marvin Smoot Access to quality health care is essential for every community, and rural hospitals play a vital role in ensuring patients get the care they need close to home. In this episode, we sit down with Marvin Smoot, Vice President of Clinic Operations at Bothwell Regional Health Center, to discuss…

OUTdrive Episode 235 with Robin Phillips Missouri’s child care crisis affects more than just parents—it impacts businesses, workforce retention and local economies. In this episode, Robin Phillips, CEO of Child Care Aware of Missouri, talks about the challenges of child care accessibility and affordability in rural communities. She shares how her organization is helping families…

OUTdrive Episode 234 with Sara Wyant Discover how Agri-Pulse grew to become agriculture’s leading voice for legislative and regulatory news. In this episode of OUTdrive, founder Sara Wyant shares her journey from growing up on a farm in Iowa to building a trusted media brand covering food, agriculture and rural issues. Sara reflects on how…

OUTdrive Episode 233 with Kim Anderson Sports bring people together, especially in rural America. In this episode, Cliff and Kim Anderson, former college basketball coach turned broadcaster, dive into how sports unite communities, inspire passion and shape identities. Tune in as they discuss everything from Chiefs football to high school basketball, and how broadcasting keeps…

OUTdrive Episode 232 | SOLOCAST Join us as we take a ride through some of OUTdrive’s most popular episodes from 2024. Host Cliff Callis reflects on insightful conversations with marketing professionals and community leaders, discussing everything from Super Bowl ad strategies to rural banking and state fairs. Whether it’s connecting national brands to local markets,…

OUTdrive Episode 231 with Glenn Danuser Explore the story behind Danuser Machine Company, a fourth-generation family business built on quality and customer care. Glenn Danuser reveals the company’s approach to innovation, service and sustaining a legacy that began back in 1910. Tune in to learn how Danuser navigates the challenges of modern manufacturing and marketing…

OUTdrive Episode 230 with Abbe Ream Rural health care faces unique challenges, from smaller populations to overcoming misconceptions about care quality. Learn how creative strategies, innovative programs and grassroots community engagement are helping rural hospitals deliver quality care and build strong connections. Abbe Ream, Director of Marketing at Harrison County Community Hospital in northwest Missouri,…

OUTdrive Episode 229 with Liza Buchanan Liza Buchanan, Vice President of Marketing at Sunstate Equipment, shares her journey and insights as she markets the national construction equipment rental company in a highly competitive environment. With a dynamic background spanning corporate marketing, nonprofit work and running her own advertising agency, Liza brings a wealth of experience…

OUTdrive Episode 227 with Danny Vowell Marketing pro Danny Vowell, the marketing manager at Best Way AG, brings a rich blend of experience in journalism, photojournalism and business communications to his role. Raised in a rural setting with deep family roots in farming, Danny has a personal understanding of the agricultural community’s values and challenges.…

OUTdrive Episode 226 with Chris Spangler Attorney Chris Spangler could have built a law practice anywhere, but he chose to establish his career in the heart of rural America. A Missouri native and graduate of the University of Missouri, Chris returned to central Missouri after attending law school in Kansas City. Today, he co-leads the…

OUTdrive Episode 225 with April DeGraff April DeGraff, a seasoned marketing professional, has over 15 years of experience, with a decade dedicated to health care marketing. Growing up in rural Missouri and earning a degree from Missouri Valley College, April has a unique understanding of both rural communities and the health care landscape. She has…

OUTdrive Episode 224 with Shannon McCarthy Reaching rural audiences requires a tailored approach. Dr. Shannon McCarthy, Associate Professor of Marketing at the University of Central Missouri, brings us a unique perspective, having lived on both coasts and in the Midwest. She highlights that while there are differences between urban and rural America, people’s core desires…

OUTdrive Episode 223 with AI-dilene This week’s episode of OUTdrive features a conversation unlike any we’ve had before. Cliff sits down with an unexpected guest—a chatbot named AI-dilene! Together, they dive headfirst into how artificial intelligence is reshaping the world of marketing. Listeners get an inside look at how AI functions, what it can offer…

OUTdrive Episode 221 with Josie Gregory Have you ever wondered what it takes to be an account executive at a marketing agency in rural America? Josie Gregory, the newest account executive at Callis, breaks it down in our latest episode. From communication and strategy to research and project management, the role involves wearing multiple hats.…

OUTdrive Episode 220 with Lilly Garrett To truly thrive, startups must prioritize validation over assumptions—driving their success with real data instead of guesswork. Lilly Garrett, a marketing strategist based in London and co-founder of MAXIA Marketing, understands the importance of validating product ideas and establishing strong marketing foundations. Lilly began her entrepreneurial path at 19,…

OUTdrive Episode 219 with Megan Elsey Good marketing isn’t just about crafting the perfect campaign—it’s about building genuine relationships and maintaining transparency with your audience in a competitive landscape. Authenticity is key! Megan Elsey, Director of Marketing & PR at MJE and MJE Livestock Equipment, emphasizes the importance of genuine content over polished productions. In…

OUTdrive Episode 218 with Brad Grupe Ever heard of the “three-legged stool” of marketing? Brad Grupe, owner and broker agent for Town and Country Insurance, uses this metaphor to describe the balance needed between marketing, client relationships and community service. Effective marketing requires a deep understanding of consumer behavior and strategic thinking, especially in industries…

OUTdrive Episode 217 with Bing Schimmelpfenning By leveraging storytelling, embracing modern marketing tools, and fostering collaboration, rural businesses and organizations can thrive in a changing economic landscape. Bing Schimmelpfenning, the executive director of the Harrisonville Chamber of Commerce, emphasizes that effective marketing is all about telling your story—whether it’s about a product, service, or personal…

OUTdrive Episode 216 with Ryan Anderson From demanding time commitments to the need to think quickly on your feet, promoting sporting events can be a whirlwind. Ryan Anderson, Assistant Athletic Director for Communications at the University of Central Missouri (UCM), provides an inside look into sports marketing during our latest episode. Utilizing traditional advertising and…