Strategy Drives Everything

OUTdrive Episode 168 with Steve Dust

In our advertising agency and with our clients, strategy is at the forefront of everything we do. Solid strategy built on good data can be the difference between success and failure, and I’ve found over the years that some people are really good at it. One of those people is Steve Dust, an old friend, one of our first clients and a guy who has worked hard in a variety of roles to help develop the robust Midwest economy that we enjoy today.

Listen in as Steve shares his perspective on economic development, scenario planning – an approach he uses to create out-of-the-box strategies, his insight on what’s happening at the Lake of the Ozarks from a development point of view, and his take on the changes and opportunities ahead for rural America.