Survival of the fittest is one of the many laws of nature. This law applies in marketing your business as well. New technologies are emerging every day and selling your products and services online through mobile marketing is becoming more and more important to your business success.
Maybe you are wondering “what is mobile marketing?” It’s actually any kind of communication that occurs on a mobile device, like a smart phone or pad. To do it well, you must have a mobile-optimized website, which is a website built specifically to use on a smart phone. Basically it is a “cleaned-up,” easy-to-view, easy-to-use version of your desktop site. It may include info such as hours, location, services, pricing, a shopping cart, or many of the other options that your desktop site provides. It must include an easy way to get hold of you (call or email button) and an easy way to find you (map). Mobile marketing helps position your business and makes it easy for your customers to find and do business with you online and on-the-go.
As important as it was for your business to have a desktop website in the past, it is just as important now to get a mobile-optimized version and to begin mobile marketing. Your current and future customers are using their smart phones to shop, search for info, connect with your social network, and make marketing and buying decisions. Your customers expect to find information about your business easily and efficiently. When your customers come to your business’ desktop website on their smart phone, how does it look? Is it easy to read and navigate? Can they get to important info such as your contact and hours in one click without having to scroll and zoom in? If your answer is no, you may want to consider a mobile-optimized version now.
With all of the information we need right at our fingertips through a wireless connection, we can make buying decisions in a matter of seconds. The quicker and easier it is to find you, and learn about your product, services, and company, the sooner a customer can call or come to you!
How does your website look on a smart phone?