What happened in a room full of shooting sports marketing professionals faced with a meeting agenda packed with leading-edge industry topics? There was a lot of listening going on. This was the case when the National Shooting Sports Foundation (NSSF) held the first ever NSSF Marketing Communications Symposium in Dallas, Texas.
The NSSF Marketing Communications Symposium was developed to put industry and agency minds together to discuss topics that are, or could have dramatic effects on the shooting sports industry. Creating an environment to exchange ideas pertaining to these topics was the goal of this first meeting. Participating were marketing communication representatives from a Who’s-Who list of shooting sports manufacturers and marketing communications agencies specializing in the outdoor sports industry.
What was learned at this first meeting? NSSF plans and goals on a variety of sponsored activities and initiatives were presented. Feedback from the participants indicated to NSSF that they are heading in the right direction. NSSF realizes these ideas can’t occur in a vacuum and this first marketing symposium was an excellent way of keeping the line of communications open with their members. NSSF understands that listening is the secret to securing a positive future for shooting sports.
About NSSF – The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 5,500 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.