Zoom Facebook Live screengrab

Out in rural America, businesses are beginning to re-open and consumers are starting to slowly venture out into public. Things are not what they were pre-pandemic and likely won’t be for a while. We’re all adjusting the best we can to what will become the new normal for the immediate future.  In the image above,…

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Using social media during uncertain times

In today’s climate, people are turning to social media more than ever. Social media provides ways to connect and interact with friends and family through this time of physical distancing. People are eager for interaction. As a result, social media can be a very effective platform for brands to maintain their visibility during this uncertain…

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young man in forest holding phone

As social media continues to evolve, so does the challenge of producing organic content that performs well on social platforms. For the last year or so, the leading social platform, Facebook, has been making updates to its algorithms in an effort to better facilitate closer connections with family and friends. They are also working to…

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man holding phone taking live video

I have grown up with social media since the popularity of AOL Instant Messenger (AIM) and MySpace. I have seen social sites rise and fall. The internet and cell phones have changed the way we view the world. Live video is helping shape that new view. In fact, according to Vimeo Livestream, 82% of people…

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Man in a Barn Researching a Brand on Linkedin.

LinkedIn has steadily grown since the platform launched in 2003 and has evolved into much more than a place to simply “find a job.” Today, LinkedIn has over 610 million active users around the world.1 It is a platform for people and businesses to connect, network and communicate. LinkedIn has evolved into much more than…

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Behind the scenes look at Influencer marketing video

Influencer marketing is a form of marketing that focuses on creating strategic messages and delivering those messages to individuals that have influence over your target audience. An influencer can be a blogger, YouTuber, Instagrammer, journalist, a popular forum personality or even a retail sales associate. Rather than the more traditional marketing approach of communicating directly…

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Power of Social Media graphic

Getting to know your social media followers is an important component of any successful social media marketing campaign. Market research allows us to get to know everything we can about customers so we can use that intel to go find new customers. In a similar fashion, we want to get to know everything we can…

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Using Snapchat for Business - Social Media App List

Is Snapchat Right For My Business? Snapchat is becoming more and more popular. It’s a common social media platform with the millennial demographic and the older side of the next Generation Z. There’s no denying its popularity or that it will likely be around and a player in the social media world for some time.…

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phones with social media applications

At the beginning of the year, Facebook CEO Mark Zuckerberg publicly announced that Facebook would be making big changes throughout 2018. The overarching goal is to make Facebook more about personal, meaningful interactions between people. While this is a worthy goal, it does pose significant challenges for anyone using the platform for marketing. It also…

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What heppens if Facebook goes away

I was at a CMO conference this past week for the outdoor industry and a very provocative question was posed to the group. What if Facebook goes away? Hmmm. Interesting. Do you have so much invested in building out your social media channel on Facebook that it could become disruptive to your marketing efforts if…

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characters standing on an iPad

The conversation is going to happen with or without you. This is a fact and is also my standard response when people say they are afraid to get too aggressive with social media or want to avoid online forums. Outdoor brands are almost always followed and talked about extensively online because they draw enormous passion…

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If you haven’t added Instagram to your marketing mix, it is definitely worth considering. Currently, Instagram has over 400 million active users and those users stay active with 56% visiting the platform every day. Of those 56%, 35% report visiting several times a day. Who is on Instagram? Your customers are on Instagram. (Primarily the…

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I have always enjoyed going out to our family farm ponds and feeding the catfish.  It doesn’t take long once that first handful of pelletized floating catfish food hits the water for there to be a few fish swirling around, enjoying a snack.  Once the second handful hits the water, there’s a few more.  After…

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One great benefit of social media is its ability to gives the average consumer a real voice regarding a product or service. You may or may not like that new gizmo, or think it’s great but too expensive. Whatever your thoughts, you can easily find an Internet outlet to share them. And now, thanks to…

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