The Importance of Planning When Developing a Website

Website Planning Process

An often overlooked but critical part of the website development process is planning. Before creating a design or writing any code, there should be an in-depth planning process to ensure that the website meets all user needs. Benefits of including planning early in the website development process: Identify all business needs Identify all user needs…

Read More

Why is it Important to Keep Your Website Updated?

Benefits of Website Updates

For businesses out here in rural America, a strong digital presence is vital for connecting with local and non-local customers. With almost two billion websites in the world, chances are your company has its own website that connects your audience to your brand. Your website is one of the first places people go when seeking…

Read More

What are Core Web Vitals and What Do They Mean?

Page Experience Signals: Core Web Vitals

Core web vitals are a popular subject in SEO and the digital marketing industry. You may be wondering what they are and what they mean for your business. Core web vitals are a subset of ranking factors in the Google Search algorithm. These factors, along with others, determine your search engine results page (SERP) rankings.…

Read More

Digital Marketing Trends Webinar

Digital Marketing Trends Webinar

View our webinar and gain insight into trends in the digital space that you can apply to help you strategically build your brand and grow your business. Trends include actionable insights for websites, SEO, content, advertising methods, automation, AI, privacy laws and more.

Read More

Mobile Website VS. Mobile App: Which is Better?

Man using phone by semi truck

In a busy world, it is more important than ever to meet people where they are. With over 275 million smartphone users in the U.S. alone1, this means meeting your audience through a strong mobile presence. Whether it is through a website or mobile app, an optimized digital presence is the core of a strategic…

Read More

Is Your Website Relevant? | COVID-19 Website Considerations

man using computer

Websites are an integral component of almost every marketing or communications program. They are more important today than ever with the challenges we’re facing due to the COVID-19 pandemic. Strategic adjustments to your website that offer help, provide timely and relevant information and humanize your brand can help your company survive this time of hardship…

Read More

Why the User Experience (UX) is so Important

Mother with Baby Shopping Online - Why UX is important

As a new mom, I have become a huge fan of convenience. I have always enjoyed shopping at stores, shops and malls, but now Amazon and online shopping have become my best friend. It has made me appreciate those companies who really think about their customers and their online experiences and go a step above…

Read More

Choosing Your Website Platform

Choosing your Website-Platform

What platform is your website built on? Not sure? You’re not alone. Yet deciding the answer to this question should be an important aspect of your next site build, because it is a decision that will impact your organization for years to come. A website platform is the set of foundational tools upon which a…

Read More

How Does SEO Work? | Understanding Modern SEO Programs

How Does SEO Work - Book Changing to a Computer Graphic

We know how difficult it can be to understand SEO. Understanding all the complexities of SEO is a full-time job. Unless you work in it every day, there isn’t enough time to keep up with everything. However, SEO shouldn’t be written off as too complex and ignored. There are some basic parts that everyone should…

Read More

What is Web Accessibility?

Website Accessibility - Keyboard with and Accessibility Key

We’ve recently been asked the questions “What is web accessibility?” and “Why is accessibility important?” from some of our clients and contacts. As an integrated marketing agency, it’s often a question we hear during the evaluation of a current website or during the consideration of building a new one. And honestly, this is one of…

Read More