Trade Shows: Past, Present, and Future

OUTdrive Episode 139 | SOLOCAST

There is no better place to connect with a number and variety of customers and potential customers than at a trade show. It gives you the opportunity to launch new products or services in a venue where you can draw extra excitement from people interested in your industry. Today’s episode comes to you fresh off the flight back from Las Vegas for my trip to SHOT Show 2023. My key takeaway this year? Trade shows are back – and in a big way.

The Shooting, Hunting and Outdoor Trade (SHOT) Show is the nation’s largest professional event for the sport shooting, hunting and outdoor industry. Owned and sponsored by the National Shooting Sports Foundation® (NSSF®), the SHOT Show is the largest trade show of its kind in the world. Over four days, the SHOT Show attracts over 60,000 industry professionals from the firearms and outdoor industry and hosts more than 2,000 exhibiting companies at the Venetian Expo & Convention Center in Las Vegas.

Tune into this mini-episode for an update on the outdoor shooting sports industry, key takeaways from SHOT Show, and how you can incorporate trade shows back into your marketing mix.

SHOW NOTES

1:00 – Cliff gives an overview of SHOT Show and his experience attending nearly every show since 1995
2:30 – Cliff shares his outlook on the outdoor shooting sports industry
4:00 – Why businesses should consider adding trade shows back into their marketing mix
4:45 – Cliff shares personal highlights and marketing insights from the 2023 show
6:30 – Cliff’s final thoughts on the show and what its success means for Callis