Crisis Communications & Audience Segmentation | Part 2
OUTdrive Episode 62 with Mark Thomas During season one of OUTdrive, we had Mark Thomas on the show to discuss crisis communications and audience segmentation. The episode aired during the early stages of the COVID pandemic, and the discussion was very insightful and well-received by audience members. For this episode, we invited Mark back on…
Read MoreWhat is the Topic Cluster Content Marketing Strategy?
As part of the AMI Digital Trends blog series, we’re discussing current trends in content marketing. Developing a content marketing strategy can be challenging. Where do you start? What do you include? Content should provide value to your readers or customers, provide a strong return on investment and establish authority. How do you accomplish this?…
Read MoreInsights from OUTdrive Guests
OUTdrive Episode 61 | Solocast OUTdrive has been airing each week for over a year now with this being the 61st episode. In every episode, I ask guests to share something they think others would find interesting or beneficial, and their responses are always insightful. In this episode, I chose to revisit each episode and…
Read MoreRural Roots to International Affairs
OUTdrive Episode 60 with John Ashford Rural American roots run deep, even when an individual no longer lives and works here. In this episode of OUTdrive, I visit with John Ashford, co-founder, Chairman and CEO of The Hawthorn Group L.C. The Hawthorne Group is an international public affairs and public relations firm that John co-founded…
Read MoreConservation & Innovation in Agriculture
OUTdrive Episode 59 with Erin Ogle Agriculture is the backbone of rural America, and there is a significant amount of science and technology at work behind the scenes. In this episode of OUTdrive, Cliff visits with Erin Ogle about her work in the agriculture and environmental fields and her position as the Watershed Project Coordinator…
Read MoreThe Presence of Contemporary Art in Rural America
OUTdrive Episode 58 with Doug Freed The work ethic of rural Americans stretches beyond fields and businesses into art galleries and museums across the country. In this episode of OUTdrive, I visit with Doug Freed on his impact on the art culture in the Midwest. Doug is a professional artist, former head of the State…
Read More2021 Digital Marketing Trends to Have on Your Radar
The marketing landscape is changing, and we understand it can be difficult to know where to focus and allocate resources. Kyle Meek and Sarah Arnett of the Callis team recently attended the 2021 Agency Management Institute (AMI) Digital Summit. At the summit, they met with peers in the digital marketing industry from across the country…
Read MoreExploring Powell Gardens | Embracing the Spirit of Place
OUTdrive Episode 57 with Tabitha Schmidt Nature is part of what makes rural Missouri so special, and few people know that as well as Tabitha Schmidt, this week’s guest on OUTdrive. As Executive Director and President of Powell Gardens, she gets to help showcase the beauty of nature year-round. Powell Gardens, a nearly 1,000 acre…
Read MoreAudience Segmentation Through Quantitative Research
OUTdrive Episode 56 with Susan Baier Age range, gender, income – these are the demographics marketers have built their business on for years. However, those traditional categories ignore the most important part of the buying process: the complexity of human behavior and decision-making. In this episode of OUTdrive, Cliff visits with Susan Baier for an…
Read MoreBehind the Scenes of OUTdrive
OUTdrive Episode 55 with Sarah Arnett Communications professionals are riding the growing wave of nearly 2 million podcasts across audio streaming services. In this episode of OUTdrive, I visit with Sarah Arnett for a behind-the-scenes look at what it takes to produce a quality podcast. Sarah is a Marketing Coordinator at Callis and is a…
Read MoreThe Future of Trade Shows | Trends in 2021
OUTdrive Episode 54 with Scott Hanna Trade shows and events are coming back, but they look a little different than they have in the past. In this episode of OUTdrive, Cliff visits with Scott Hanna about trade shows in a post-COVID-19 environment and industry trends in 2021. Scott is the Vice President of Sales for…
Read MoreWhat are Core Web Vitals and What Do They Mean?
Core web vitals are a popular subject in SEO and the digital marketing industry. You may be wondering what they are and what they mean for your business. Core web vitals are a subset of ranking factors in the Google Search algorithm. These factors, along with others, determine your search engine results page (SERP) rankings.…
Read MoreEducating Communications Professionals
OUTdrive Episode 53 with Joe Moore The communications industry is constantly changing, and educators are adapting curriculum to meet the needs of employers. In this episode of OUTdrive, I visit with Dr. Joe Moore about educating today’s communications professionals. Joe is a professor of digital media production at the University of Central Missouri and he…
Read MoreInnovation in the Mobile Power Industry
The Future of Power OUTdrive Episode 52 with Chuck Justus Clean energy sources are increasingly popular in today’s society, and the mobile power industry is an area in which many are working to improve. In this episode of OUTdrive, Cliff visits with Chuck Justus, founder of Evergreen Mobile Power and Green2Go Rental Power, about innovation…
Read MorePsychology of Ag Sales
Learning How to Close the Deal OUTdrive Episode 51 with Greg Martinelli Becoming a successful sales professional is a challenge that requires extensive knowledge, a unique skill set and a drive to succeed. In this episode of OUTdrive, Cliff visits with Greg Martinelli about the psychology of sales and learning how to close the deal.…
Read MoreEffective Video Marketing Strategies
Reaching Audiences Through Visual Storytelling OUTdrive Episode 50 with T.J. Kilian Video marketing is one of the most effective ways to connect with audiences in today’s digital world. It enables companies to connect with viewers through powerful storytelling. In this episode of OUTdrive, Cliff visits with T.J. Kilian about effective video marketing. T.J. is the…
Read MoreTradition and Pride | Fairs in Rural America
OUTdrive Episode 49 with Mark Wolfe In this episode of OUTdrive, Cliff visits with Mark Wolfe about the tradition and pride that set the foundation for fairs in rural America. Mark is the Director of the Missouri State Fair and strategically leads efforts for the greatest ten days of Missouri summer. This year marks the…
Read MoreWhy First-Party Data Matters
Data is and will continue to be critical in the marketing world. It provides valuable insights that can be used to make better decisions. It can be leveraged strategically to identify consumer behaviors, uncover purchasing patterns, develop effective messaging and target prospective customers accurately. Plain and simple, effectively utilizing data improves marketing efforts and return…
Read MoreRepresenting the People of Rural America
Legislation and Family Values OUTdrive Episode 48 with Brad Pollitt In this episode of OUTdrive, Cliff visits with Missouri State Representative Brad Pollitt about legislation and family values in rural America. Brad represents district 52, which includes parts of Johnson and Pettis counties. As a long-time resident of Missouri, he understands the needs of the…
Read MoreMulti-Media Marketing in Rural America
OUTdrive Episode 47 with Jeff Moore In this episode of OUTdrive, Cliff visits with Jeff Moore about multi-media marketing in rural America. Jeff is strategic sales director at Farm Progress, one of America’s most trusted sources for agricultural news and resources. He is passionate about building relationships with others and works with clients across the…
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