Lifestyle Marketing in Rural America
OUTdrive Episode 46 with Shawn Wozniak In this episode of OUTdrive, Cliff visits with Shawn Wozniak about lifestyle marketing in rural America. Shawn is MEC Outdoors manager at Mayville Engineering Company and is passionate about the outdoors and living the rural lifestyle. He understands the MEC Outdoors customer because he is one himself and he…
Read MoreBlending New Tech with Rural American Integrity
OUTdrive Episode 45 with Steven Burger In this episode of OUTdrive, Cliff Callis visits with Steven Burger, president and the third-generation owner to operate Burgers’ Smokehouse. Steven’s family laid a strong foundation and he continues to build upon it while remaining true to the company’s history and values. Burgers’ Smokehouse success is powered by generations…
Read MoreThe Clubhouse Social App | What It Is and What You Need to Know
What is Clubhouse? Clubhouse is an audio-only social media platform that seemed to generate some chatter and excitement over the past year. Perhaps it was the exclusivity of the app, the chance to converse with celebrities, the “new” factor or that people really do like the concept of social audio, or some or all of…
Read MoreYou Never Know | Managing the Sales Funnel and Strategic Planning
Recognizing Opportunities and Nurturing Relationships OUTdrive Episode 44: Solocast with Cliff Callis Not too long ago, in Super Bowl LV, Tampa Bay totally dominated our favorite, the KC Chiefs. All season, KC had found a way to win as the Buccaneers slowly built up a really strong team. Coming into the game, I was feeling…
Read MoreCelebrating the Past, Present and Future
Shared “Somethingness” and Common Bonds That Bring Us Together OUTdrive Episode 43 with Michael Sweeney In this episode of OUTdrive, Cliff visits with Michael Sweeney, Missouri State Bicentennial Coordinator for The State Historical Society of Missouri (SHSMO). In his role, Michael works with the Missouri Bicentennial Commission and a variety of state organizations and agencies…
Read MoreEngaging Audiences Through Experiences
Engagement Strategies for Rural America OUTdrive Episode 42 with Thomas MacAulay In this episode of OUTdrive, Cliff visits with Thomas MacAulay, Executive Director and CEO of Professional Outdoor Media Association (POMA). An experienced marketing professional, Thomas is passionate about continuous growth to deliver excellent results for his organization and his industry. Keep reading for more…
Read MoreSharing the Stories of Rural America
Turning the Ordinary into the Extraordinary OUTdrive Episode 41 with Andrew McCrea In this episode of OUTdrive, Cliff Callis visits with Dr. Andrew McCrea, creator of the daily radio program “The American Countryside,” which is heard on over 100 radio stations and satellite nationwide. Andrew’s TV broadcasts are seen on weekends on RFD-TV. “The American…
Read MoreRodeo and Rural American Values
Rural America Communications Strategies OUTdrive Episode 40 with Chris Pyle In this episode of OUTdrive, Cliff visits with Chris Pyle, an assistant superintendent with the Sedalia, Missouri 200 school district, a rancher and rodeo announcer. Whether it is making a difference in students’ lives through education or announcing at a national rodeo, Chris is a…
Read MoreEducating Audiences Through Entertaining Content
Sharing Stories from the Farm with the World OUTdrive Episode 39 with Caroline Sicht In this episode of OUTdrive, Cliff visits with Caroline Sicht, founder and owner of The Farm Story. Caroline grew up on her family beef farm and has made it her life’s passion to share her love for and knowledge of agriculture…
Read MoreLife and Work in Rural America
Growth & Collaboration with a Common-Sense Approach OUTdrive Episode 38 with John Simmons In this episode of OUTdrive, Cliff visits with John Simmons, Community Development Director for the city of Sedalia, Missouri. John is passionate about his city, and he and his team are instrumental in creating a pro-business environment to recruit new businesses and…
Read MoreThe Art of Storytelling
Engaging Rural America Through Story OUTdrive Episode 37 with Dana Kelchner In this episode of OUTdrive, Cliff visits with Dana Kelchner, Account Supervisor at Callis. Dana plays a leading role in strategy, creative and content development at the agency and oversees services and projects to ensure the effective communication of brand stories for clients. They…
Read More2021 Super Bowl Ads
While we would have liked to see our home state KC Chiefs come out on top in Super Bowl LV, it’s always a privilege to have your team in the big game. And although the Bucs took home the Lombardi trophy, the Callis team still enjoyed watching the game and show. As always, there were…
Read MoreThe Marketing Landscape in 2021
The COVID-19 pandemic has impacted people and businesses around the world. However, we’re optimistic that we’re beginning to see the light at the end of the tunnel. Vaccines are currently being distributed across the nation and new medicines are becoming readily available. Business keeps carrying on and so do we. During the onset and early…
Read MoreFueling Rural America
Blending Old School Values with New Tech OUTdrive Episode 36 with James Greer In this episode of OUTdrive, Cliff visits with James Greer, Senior Vice President of Supply and Transportation for MFA Oil Company. James has a longstanding history in the oil and gas industry and remains passionate about fueling America. His experience and commitment…
Read MoreArtificial Intelligence (AI): A New Way of Business
Using Technology for Business Growth OUTdrive Episode 35 with Aric Snyder Jr. In this episode of OUTdrive, Cliff visits with Aric Snyder Jr., President and CEO of Inter-State Studio and Publishing Co., the nation’s largest family-owned school portrait company. Aric is passionate about utilizing new technologies and strategies to lead the company into the future…
Read MoreMeeting the Needs of the Marketplace
Process Improvements & Workforce Development in Rural America OUTdrive Episode 34 with Paul Dick In this episode of OUTdrive, Cliff visits with Paul Dick, Operations Leader of Industrial Technologies & Services (ITS) Americas at Ingersoll Rand. Paul is passionate about meeting the needs of the marketplace by partnering with businesses, communities and colleagues to achieve…
Read MoreTelling Compelling Stories
Strategic Content in Rural America OUTdrive Episode 33 with Ben Frederickson In this episode of OUTdrive, Cliff visits with Ben Frederickson, a sports columnist for the St. Louis Post-Dispatch. Better known by readers as BenFred, Ben shares his passion for sports through stories that capture and engage readers and listeners across a variety of platforms.…
Read MoreExclusive Interview with OUTdrive Host, Cliff Callis
Every week, Cliff teams up with a business leader with a unique perspective revolving around marketing to rural America to bring you OUTdrive, our weekly podcast. If you aren’t familiar with the show, we encourage you to check it out on our website or on Spotify, Apple Podcasts or Google Podcasts. If you are familiar…
Read MoreValue-Added Marketing Solutions
Digital Marketing and Advertising Strategies OUTdrive Episode 32 with Patti DeWalt In this episode of OUTdrive, Cliff visits with Patti DeWalt, Director of Marketing at Butler Manufacturing. Patti leverages her extensive experience to develop and guide the brand’s marketing strategy to cultivate lasting partnerships with Butler builders, retain current customers and grow market share. Read…
Read MoreLeveraging Podcasts for Personal and Business Growth
The Benefits of Podcasts for Listeners and Hosts Podcasts are one of the fastest-growing ways to consume content, with an estimated 88 million listeners last year.1 Podcasts have grown in popularity because they are easy to access and consume, are tailored to individual interests and are a great source of knowledge and information. Many listeners…
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