OUTdrive Episode 109 | SOLOCAST
Getting into business is easy, but it’s just as easy to go out. I’m always amazed at businesses that you’ve never heard of that run a massive advertising campaign to tell the market they’re going out of business. Why didn’t they spend some of those advertising dollars before now? Business comes and business goes, but one thing should always stay the same – and that’s your commitment to marketing.
Investing in marketing is a self-fulfilling prophecy. History has shown that marketing works when done correctly. You can grow your business by increasing your investment in advertising, public relations, social media, and online. But it also works the other way. You can decrease your sales by lowering your investment. And if you keep cutting back over time, you might cut yourself right out of a job.
Tune into this episode for a special holiday edition of OUTdrive and insight on how committing to marketing in good times and bad can help you gain a bigger share of the market.