A Marketing and Business Professional in Rural America

David Coffman Ways to Grow as a Marketing and Business Professional

Innovative Ways to Grow in Rural American Marketing

OUTdrive Episode 4 with David Coffman

As professionals, it can be easy to get stuck in a routine. As humans, we tend to gravitate toward what we know and are comfortable with. However, it is important that we embrace new ideas and technologies to stay up to date with industry trends and deliver optimal results. We know that navigating the ever changing world can be difficult, so we are sharing some best practices when it comes to growing as a professional.

Ways to Grow as a Marketing and Business Professional

  1. Have an active interest in client industries: David advocates that all professionals, specifically business owners, provide value by having a thorough, working knowledge of their clients and the challenges they face within their industry. Having an active interest allows businesses to anticipate what their clients may need from them and be ready to meet these needs in a timely fashion.
  2. Embrace new technologies: In addition to having an active interest in client industries, marketers must embrace technology to efficiently meet their company and client needs. Whether it is through outsourcing certain tasks or utilizing a new product or service, marketers must continuously adapt as society changes or they risk getting left behind by the competition.
  3. Join a professional association: One of the best ways to continue to grow as a professional is to be supported by other like-minded individuals who are also looking for ways to improve and develop their skill set. Professional associations provide you with resources and ideas that you may not gain access to in other places. No matter what, strive for opportunities to learn and gain additional knowledge.

No matter the industry you are marketing to, effective marketers and communicators recognize that it is a constant learning environment. Staying up to date with the latest trends and taking actionable steps towards developing professionally puts you ahead of the competition. At Callis, our team is constantly learning and training in new technologies to enable ourselves to deliver the best results for our clients.

Hear more on these ideas from Cliff Callis and David Coffman in this episode of OUTdrive.