Marketing Real Estate in Rural America

OUTdrive Episode 106

Episode 106 with Dave and Ryan Wiedeman

In rural America, we do business with people we know, like and trust, especially with major purchases or services. Buying a home is typically one of the largest investments a person will make in their lifetime and it helps to know someone to be by your side throughout the process. That’s where the family team of Dave and Ryan Wiedeman have come to find success for over four decades.

Dave and Ryan Wiedeman are the father and son duo behind RE/MAX of Sedalia, bringing a combined 70 years of real estate experience to the local market. The Wiedemans are dedicated to helping clients find their dream homes and are heavily involved in the local community, through both their business and personal passion. Dave and Ryan have found success with a number of marketing strategies, promoting their services through traditional, digital, and social media channels.

Tune in to this episode of OUTdrive as Dave and Ryan share how they have built a successful family business in rural America for over 40+ years.


  • 1:50 – Dave shares how he got involved in the real estate business over 45 years ago and how it became a family affair
  • 6:15 – Dave explains how the entire industry has changed since he first got into the business
  • 9:45 – As a father-son real estate duo, Dave and Ryan describe how they operate as a team for all their clients
  • 12:50 – How the Wiedemans help relieve some of the stress of buying or selling a home
  • 16:00 – What separates Dave and Ryan from other real estate agents in the area
  • 19:00 – The Wiedemans discuss how the buying process and consumer buying habits have changed due to home buyers’ access to data
  • 24:45 – Ryan explains the benefits of being associated with RE/MAX and being under the umbrella of a larger organization
  • 28:30 – Dave and Ryan describe the people of rural America
  • 30:30 – The difference between marketing real estate in a small town versus a big city
  • 32:15 – Dave describes the new emergence of people moving across the country to rural areas and the recent interest in older homes around town