The Value of Continual Learning

By Callis Team | May 31, 2022
OUTdrive Episode 104: The Value of Continual Learning

OUTdrive Episode 104 | SOLOCAST

In honor of Memorial Day and the extra-long weekend, I wanted to share a bite-sized podcast with some practical business advice. At Callis we place an emphasis on education and professional development. One of the ways we do that is through our involvement with Agency Management Institute and by being part of a peer network.

Agency Management Institute (AMI) is a management consulting business specializing in helping owners of small and medium-sized marketing communication companies move up to their next performance level—and keep improving. The Agency Management Institute was founded in 1995 (formerly known as the Agency Management Roundtable or AMR) to teach and promote the highest standard of business practices and professional ethics among privately-owned agencies in North America.

Tune in to this special episode to learn more about the benefits of peer networks, then come back next week to hear from an international branding expert who was introduced to me through AMI’s many connections.

SHOW NOTES

  • The time and place where Cliff first heard about Google
  • How Cliff got involved with AMI and the benefits of joining a peer network
  • Cliff shares some examples of best practices he has learned from his peer network group over the years
  • How Cliff’s peer network helped guide business decisions through the height of the COVID-19 pandemic
Posted in General, Rural Marketing and tagged

Questions:
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We are a full-service advertising agency with a specialty providing marketing services to clients targeting rural America, including digital marketing, creative services and public relations.