Rural Marketing

OUTdrive Episode 184 with Mike Hammerly In marketing, there are a lot of variables, strategies and tactics that you have to consider when laying out a marketing plan. None is more important than your target audiences. Many times, there are more than one, so identifying who they are, why they should be interested, how they…

OUTdrive Episode 183 with Bryan Berlin Innovation and ingenuity are alive and well out here in rural America, but that’s not anything new. Ever since our country was founded, entrepreneurs, inventors and capitalists have all dreamed big and created even bigger. For instance, who would have thought that 100 years ago the small community of…

OUTdrive Episode 182 with Tricia Burkhardt Out here in the country, we take conservation seriously. Whether it’s our farmers who manage their properties for sustainability, our hunters who meticulously nurture the land they hunt on or the fishermen who help keep our streams, rivers and lakes clean, there’s an understanding in rural America that conservation…

OUTdrive Episode 181 with Kyle Meek We say it all the time. Marketing technology is driving innovation in rural America, as well as around the world. Every day, new media emerges that enables marketers to deliver messages in ways they’ve never had the opportunity to use before. Staying up to date with the new is…

OUTdrive Episode 180 with Subash Alias Today is the second part of our two part series about economic development in Missouri, with our guest, Subash Alias, CEO of the Missouri Partnership. As you recall from last week’s podcast, the Missouri Partnership is a public-private economic development organization that helps attract new business to Missouri. Many…

OUTdrive Episode 179 with Janelle Higgins Today, we’re excited to premier a two part series about economic development in Missouri. We begin with our guest, Janelle Higgins, the Vice President of Marketing and Communications for Missouri Partnership, a public-private economic development organization that helps attract new businesses to Missouri. If you’ve listened to some of…

OUTdrive Episode 178 with Whitney Kinne All of us leading businesses and organizations today need someone we can talk to; someone to share challenges and opportunities, to question things we’re doing, to inspire us from time to time and to serve as a mentor. Many of us might benefit from having several advisors. But whether…

OUTdrive Episode 177 with JR Hartenstein Business is a serious business, but it can also be fun, and it should be. Life’s too short to not have a good time doing what you do to earn a living. For Jonathan Hartenstein that means having fun building relationships that turn into friendships that translate to sales.…

OUTdrive Episode 176 with Megan Hartman The digital marketing and advertising agency industry, like many others, is changing. Nearly every day, new technologies, tools, ideas and best practices are introduced to the professionals who work in it. Callis is no different. Our goals as an agency are to always keep up with the changes, vet…

OUTdrive Episode 175 with David Pearce Whether you make them in person or through the media you utilize, good marketing is all about making connections. In this episode with David Pearce, former banker, statesman and now head of governmental affairs at the University of Central Missouri, we discuss how connections made today can impact you…

OUTdrive Episode 174 with Neenah Jain Out here in the country, there are a lot of exciting things happening. Every day, entrepreneurs, both young and old, are coming up with innovative ideas and turning them into some of the new products and services we experience in our lives. Many times, those folks need a little…

OUTdrive Episode 173 with Chris Guffey Out here in rural America, as well as in cities, many churches are struggling to stay relevant and meet the needs of its members and society. For most churches, bouncing back from the effects of the pandemic has been challenging, as people have gotten out of the habit, lost…

OUTdrive Episode 171 with Kate Lambert There are many opportunities for young men and women to work in the world of agriculture, whether that’s on the farm, marketing or selling products or serving the ag community in some way. Unfortunately, there are also a lot of challenges that can sometimes get in the way but…

OUTdrive Episode 170 with Sonny Broyles Insurance is one of those things you need, but you hope you never need to use. I really think most people don’t really understand insurance. Think about it. When have you ever read an insurance policy from start to finish? There is always fine print in your policy. There…

OUTdrive Episode 169 | Solocast Today’s short solocast is about labor, and I’m proud to say I work with some of the best labor talent you’ll find anywhere. Over the years, I’ve been fortunate to work with a lot of great people – great associates, great clients, and great partners, many of whom have become…

OUTdrive Episode 168 with Steve Dust In our advertising agency and with our clients, strategy is at the forefront of everything we do. Solid strategy built on good data can be the difference between success and failure, and I’ve found over the years that some people are really good at it. One of those people…

OUTdrive Episode 167 with Kelsey Miller For some people, inspiration comes from music, nature or animals. Others are inspired by the words and actions of people, like Kelsey Miller, an incoming freshman at Mizzou and the 2023 Missouri State Fair Queen. Kelsey grew up on her family farm in Jonesburg, Missouri and for years, has…

OUTdrive Episode 166 with Chris Chinn Busy people know how to get things done and our guest today is one busy woman working in agriculture. As a wife, mother, farmer and director of the Missouri Department of Agriculture, Chris Chinn is leading the way in the state’s largest industry. Most people would be amazed at…

OUTdrive Episode 165 with Elsie Kigar The opportunities for women working in agriculture are tremendous and the Missouri State Fair has opened the door for many over the years. This year’s fair theme is Where Traditions Grow, and one of the traditions the fair opens with each year is its queen contest. Today’s guest is…