Rural Marketing

OUTdrive Episode 74 with Karin Cox The idea of fundraising has often been reduced to door-to-door sales of cookies and coupon books. But for non-profit organizations, raising funds is crucial to providing community services and requires gifts larger than the cost of a popcorn tin. In this episode of OUTdrive, I sat down with Karin…

OUTdrive Episode 73 with Bob Wolf “Business is not about business, it’s about people.” Those of us who have stayed loyal to a company based on their customer service know this to be true. In this episode of OUTdrive, I reconnect with an old friend and former business partner Bob Wolf to discuss building trusting…

OUTdrive Episode 72 with Randy Herbertson As America moves toward a post-pandemic world, hybrid workplaces, Zoom meetings, and social selling are here to stay. Whether you have embraced the transition to a more digital mindset or not, your customers have, and your brand needs to meet them where they are. For this episode of OUTdrive,…

OUTdrive Episode 71 with David Kramer From a young age, we are taught that there are “no limits” to what we can accomplish. For individuals with disabilities, those mantras would be difficult to believe, much less accomplish, without the proper resources from Center for Human Services. CHS provides exceptional services and support for nearly 5,000…

OUTdrive Episode 70 with Wendy Loges The State Fair is an annual celebration of Missouri agriculture and related industries. Within that celebration, there is an ongoing mission to foster success in future farmers and industry leaders. One of the organizations that provides support for that mission is the Missouri State Fair Foundation. For this episode,…

OUTdrive Episode 69 with Chuck Wahr When it comes to firearms, accuracy is everything, and to hit your target many times, you’ll want a good set of optics. The same can be said about business. To reach a consumer, you need a marketing team with sights accurately set on your target audience. In this episode…

LIVE FROM THE FAIR – OUTdrive Episode 68 with Davin Althoff Though many Missourians are surrounded by agriculture everyday, the State Fair is the only time of year that goods from the whole state are together in one place. From pears to pork, hundreds of fresh and nutritious products are grown by the men and…

LIVE FROM THE FAIR – OUTdrive Episode 67 with Jim Anderson The Missouri State Fair offers numerous opportunities to learn about the agricultural industry in Missouri, including the state’s well-established wine industry. In this episode of the “Live from the Fair” series, I sit down with Jim Anderson, Executive Director of the Missouri Wine and…

LIVE FROM THE FAIR – OUTdrive Episode 66 with Kari Mergen The scope of organizing the Missouri State Fair can be difficult to comprehend. Think of it this way: you’re planning a wedding and inviting 350,000 guests that you have to entertain, feed and house for 11 days. Luckily for you, this is all hypothetical,…

LIVE FROM THE FAIR – OUTdrive Episode 65 with Mark Wolfe The Missouri State Fair only comes around once a year for 11 days. But, it takes every bit of the other 354 days of the year to make it happen. To kick-off OUTdrive’s “Live from the Fair” series, I sat down with the director…

OUTdrive Episode 64 with Bradley Shad In the summertime, there is nothing quite like corn on the cob. Sweet, juicy, buttery – everyone knows it’s the perfect pairing for dinner or a cookout. What many people don’t know is that the corn growing in rows along the side of the road will be harvested well…

OUTdrive Episode 63 with Bill Brown Baseball may be America’s Pastime, but for play-by-play announcer Bill Brown, the sport spans a lifetime. In this episode of OUTdrive, I visit with Bill about the journey from his childhood as a baseball fan in rural Missouri, all the way to the MLB broadcast booth. Bill is a…

OUTdrive Episode 61 | Solocast OUTdrive has been airing each week for over a year now with this being the 61st episode. In every episode, I ask guests to share something they think others would find interesting or beneficial, and their responses are always insightful. In this episode, I chose to revisit each episode and…

OUTdrive Episode 60 with John Ashford Rural American roots run deep, even when an individual no longer lives and works here. In this episode of OUTdrive, I visit with John Ashford, co-founder, Chairman and CEO of The Hawthorn Group L.C. The Hawthorne Group is an international public affairs and public relations firm that John co-founded…

OUTdrive Episode 59 with Erin Ogle Agriculture is the backbone of rural America, and there is a significant amount of science and technology at work behind the scenes. In this episode of OUTdrive, Cliff visits with Erin Ogle about her work in the agriculture and environmental fields and her position as the Watershed Project Coordinator…

OUTdrive Episode 58 with Doug Freed The work ethic of rural Americans stretches beyond fields and businesses into art galleries and museums across the country. In this episode of OUTdrive, I visit with Doug Freed on his impact on the art culture in the Midwest. Doug is a professional artist, former head of the State…

OUTdrive Episode 57 with Tabitha Schmidt Nature is part of what makes rural Missouri so special, and few people know that as well as Tabitha Schmidt, this week’s guest on OUTdrive. As Executive Director and President of Powell Gardens, she gets to help showcase the beauty of nature year-round. Powell Gardens, a nearly 1,000 acre…

OUTdrive Episode 56 with Susan Baier Age range, gender, income – these are the demographics marketers have built their business on for years. However, those traditional categories ignore the most important part of the buying process: the complexity of human behavior and decision-making. In this episode of OUTdrive, Cliff visits with Susan Baier for an…

OUTdrive Episode 55 with Sarah Arnett Communications professionals are riding the growing wave of nearly 2 million podcasts across audio streaming services. In this episode of OUTdrive, I visit with Sarah Arnett for a behind-the-scenes look at what it takes to produce a quality podcast. Sarah is a Marketing Coordinator at Callis and is a…