Posts Tagged ‘Articles’
Lesson 2 – Trust Me
Back in 1988, there were some folks who thought Cliff was crazy and that he would never make it in the advertising agency biz in such a small, rural market. There were people he had to convince so he would ask them to trust him. He used the word so frequently that our employees at…
Read MoreLesson 1 – Listen
As we reflect on our first year in business, way back in 1987, we are reminded of how important it is to listen…to your head, your heart and your gut. When Cliff founded the agency, his mind told him there was nobody else doing what he set out to do. His heart confirmed that he…
Read MoreCallis Turns 35
This year marks the 35th anniversary of the founding of Callis & Associates. To celebrate this milestone, we are launching the #CallisTurns35 campaign across our digital and social platforms. Every week for the next 35 weeks, we will post a lesson from each year Callis has been in business and spotlight a client or project…
Read MoreChanges in Social Shopping
Individuals use social media for a variety of reasons, but its influence extends beyond the screen into everyday life. It is a source of information and it influences people’s opinions, behaviors and purchases.1 One of the fastest-growing uses of social media is social shopping. Platforms continue to expand into e-commerce and introduce new features for…
Read MoreWhy is it Important to Keep Your Website Updated?
For businesses out here in rural America, a strong digital presence is vital for connecting with local and non-local customers. With almost two billion websites in the world, chances are your company has its own website that connects your audience to your brand. Your website is one of the first places people go when seeking…
Read MoreWhat #FacebookDown Means for Your Content Marketing
Last week, Facebook and other connected apps including Instagram and WhatsApp were down for nearly a day. In fact, many users were left wondering if the platform was gone for good given the recent news coverage surrounding them. Although it’s surprising and frustrating when you can’t access frequently used apps, this isn’t the first time…
Read MoreVideo Marketing Trends in 2021
As part of our 2021 marketing trends series, we are diving into trends in video marketing and how you can incorporate video into your marketing strategy. Video continues to perform well, with individuals watching over one billion hours of video on YouTube each day.1 It is personal, easy to consume and provides a feeling of…
Read MoreWhat is the Topic Cluster Content Marketing Strategy?
As part of the AMI Digital Trends blog series, we’re discussing current trends in content marketing. Developing a content marketing strategy can be challenging. Where do you start? What do you include? Content should provide value to your readers or customers, provide a strong return on investment and establish authority. How do you accomplish this?…
Read More2021 Digital Marketing Trends to Have on Your Radar
The marketing landscape is changing, and we understand it can be difficult to know where to focus and allocate resources. Kyle Meek and Sarah Arnett of the Callis team recently attended the 2021 Agency Management Institute (AMI) Digital Summit. At the summit, they met with peers in the digital marketing industry from across the country…
Read MoreWhat are Core Web Vitals and What Do They Mean?
Core web vitals are a popular subject in SEO and the digital marketing industry. You may be wondering what they are and what they mean for your business. Core web vitals are a subset of ranking factors in the Google Search algorithm. These factors, along with others, determine your search engine results page (SERP) rankings.…
Read MoreWhy First-Party Data Matters
Data is and will continue to be critical in the marketing world. It provides valuable insights that can be used to make better decisions. It can be leveraged strategically to identify consumer behaviors, uncover purchasing patterns, develop effective messaging and target prospective customers accurately. Plain and simple, effectively utilizing data improves marketing efforts and return…
Read MoreThe Clubhouse Social App | What It Is and What You Need to Know
What is Clubhouse? Clubhouse is an audio-only social media platform that seemed to generate some chatter and excitement over the past year. Perhaps it was the exclusivity of the app, the chance to converse with celebrities, the “new” factor or that people really do like the concept of social audio, or some or all of…
Read MoreThe Power of Using Stories to Tell and Sell
Storytelling is the most powerful way to put ideas into the world. – Robert McKee People have been putting ideas into the world with stories for thousands of years. From cave drawings that depicted the wild woolly mammoth chasing slow-running humans to your uncle’s famous tale of “the one that got away,” stories can educate…
Read More2021 Super Bowl Ads
While we would have liked to see our home state KC Chiefs come out on top in Super Bowl LV, it’s always a privilege to have your team in the big game. And although the Bucs took home the Lombardi trophy, the Callis team still enjoyed watching the game and show. As always, there were…
Read MoreThe Marketing Landscape in 2021
The COVID-19 pandemic has impacted people and businesses around the world. However, we’re optimistic that we’re beginning to see the light at the end of the tunnel. Vaccines are currently being distributed across the nation and new medicines are becoming readily available. Business keeps carrying on and so do we. During the onset and early…
Read MoreLeveraging Podcasts for Personal and Business Growth
The Benefits of Podcasts for Listeners and Hosts Podcasts are one of the fastest-growing ways to consume content, with an estimated 88 million listeners last year.1 Podcasts have grown in popularity because they are easy to access and consume, are tailored to individual interests and are a great source of knowledge and information. Many listeners…
Read MoreWhy Gen Z Matters To Your Marketing Strategy
Gen Z is an important up-and-coming market segment and it’s not too early to start to think about this generation in your marketing efforts. What is Gen Z and why is it important? Gen Z is the group of people born between 1995- 2010. As of this year, Gen Z makes up 41% of the…
Read More‘Tis the Season for Direct Mail
How Big Data and Traditional Tactics are Merging Together Direct mail is back and bigger than ever. As consumers spend more time at home, it is increasingly important to meet them where they are. Many brands such as Amazon, Target, Walmart and other household names are opting for mailboxes in addition to inboxes, using direct…
Read MoreTried and True Messaging Strategies
In marketing, many things change but some remain the same. As new trends emerge, brands must remember the power of proven messaging strategies that provide results. Whether it is radio, video or a news release, brands have the opportunity to incorporate messaging strategies that have been used for decades to provide powerful results. Capitalize on…
Read MoreStaying on Top of Digital Marketing Trends
Recently, members of the Callis team attended an AMI (Agency Management Institute) Digital Summit. AMI is a management consulting firm that specializes in helping marketing agencies like us take their performance to the next level and keep improving. The Digital Summit is an interactive workshop where digital teams from agencies working across the country come…
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