Ways to Leverage Social Media During Uncertain Times
In today’s climate, people are turning to social media more than ever. Social media provides ways to connect and interact with friends and family through this time of physical distancing. People are eager for interaction. As a result, social media can be a very effective platform for brands to maintain their visibility during this uncertain…
Read MoreIs Your Website Relevant? | COVID-19 Website Considerations
Websites are an integral component of almost every marketing or communications program. They are more important today than ever with the challenges we’re facing due to the COVID-19 pandemic. Strategic adjustments to your website that offer help, provide timely and relevant information and humanize your brand can help your company survive this time of hardship…
Read MoreCOVID-19 Marketing Messaging | What Do You Say?
The COVID-19 situation has certainly changed life as we know it. Things are going to be different for a while, especially for the immediate future. As folks are social distancing, working remotely and settling in to a new normal, the question of “What should we be saying in our marketing messaging?” naturally presents itself. In…
Read MoreWhat COVID-19 Means for Marketers
The last few weeks have been crazy to say the least with the COVID-19 pandemic. The uncertainty revolving around the situation has disrupted our normal way of life. Our thoughts and prayers go out to our leaders, our healthcare workers and all those directly impacted by the coronavirus as we navigate through this challenging time.…
Read More2020 SUPER BOWL ADS
How about those Chiefs!!! Super Bowl LIV was very special for Missouri. Our Kansas City Chiefs made an amazing comeback to beat the San Francisco 49ers and bring the Lombardi Trophy home to Kansas City. Super Bowl LIV was fun to watch, and featured some great ads. In this special edition of OUTthink, we’ll share…
Read MoreYou Never Know
When writing this, I’m in between a trade show and a plane ride home and wanting to share a nugget dug out of my last couple of days’ experiences. My nugget from the show is…you never know. My planning for the show started a couple of months ago when we started scouring the list of…
Read MoreGreat Scott! Back to the Future with Scenario Planning
The creators of the Back to the Future trilogy were on to something. At the risk of dating myself, the first installment of the three-part movie series debuted the year I graduated from high school and was the highest-grossing movie of 1985. It had cool special effects, catchy songs (Forget Michael J. Fox … I…
Read More18 Digital Marketing Trends – Ebook
Download our ebook to learn more about the latest digital marketing trends for targeting rural America in 2020 & beyond.
Read MoreThe Application of Artificial Intelligence (AI) in Marketing
Artificial Intelligence, or AI, is the process of utilizing data to generate insights to improve performance and efficiency. The marketing industry is in the early stages of adopting AI, but it is poised to have a huge impact on marketing in the coming years. To give you an idea of just how big of an…
Read MoreSimple Message. Perfect Targeting. Great Execution.
Every now and then, an ad comes along that just makes you feel good. Maybe it’s the imagery, or the product and the way it’s being used or maybe it’s the music. In Ford’s new TV commercial, Tow It, it’s all three, and that doesn’t happen every day. Ford F-150 TV Commercial, ‘Tow It’ When…
Read MoreRural America Market Research
At Callis, we’re proponents of research. For over 30 years, we’ve used research to build out and execute strategic marketing programs that deliver results for our clients, helping them build their brands and grow their businesses. To help you better understand the rural American consumer, we’ve compiled some compelling market research applicable to the rural…
Read MoreGetting to Know the Rural America Mindset and Why it’s Important
Rural America is more than just a place. It’s bigger than the Midwest and larger than the vast geography between our Nation’s coasts. Rural America is a mindset and a way of life, and it can be anywhere. The mindset of rural America can be puzzling to those unfamiliar with this audience. Having an understanding…
Read MoreWhy Rural America Includes Urban Areas
Approximately one fifth of our Nation’s population lives in what’s commonly considered rural America. Some of these people making up this portion of our country live in rural areas and communities, spanning from the east coast to the west, and from our northern and southern borders. Some even live and work in areas outside of…
Read MoreWhy Should You Market to Rural America?
Rural America is more than just a place. It’s a mindset and a way of life and it’s different than any other place in the world. In spite of some misconceptions, rural America is not defined by endless rows of corn, bean and wheat fields and dead-end roads. It is defined by the people. People…
Read MoreHow Does YouTube Advertising Work?
YouTube is a large and fast-growing website. It is the second most visited website in the world, outscored only by its parent company, Google. YouTube’s large reach and popularity make it a prime venue for advertising. This guide will give you the basics on YouTube advertising and why it might be right for your business.…
Read MoreMarketing Ideas for Events
There are many different ways to leverage an event. You may choose to host an event, sponsor an event, or participate in some way as yourself or representing your business. In any capacity, utilizing event-based marketing strategies can help you generate leads, engage with current and potential customers, build your brand recognition, learn new practices,…
Read MoreWhat is Agile Marketing?
There is no doubt about it, we live in a fast-paced world. Trying to get, and keep, the attention of potential customers and clients can seem like an uphill battle. What worked yesterday may seem like it’s not working today and what worked today may not work tomorrow. In some cases, you need to change…
Read MorePodcast Advertising
Podcasts are continuing to grow in popularity with more and more active subscribers and listeners. According to MarketingProfs, nearly 30% of Americans now listen to at least one podcast on a regular basis, and more than 70 million people actively look for engaging podcast content.1 Podcast advertising presents some unique opportunities for your brand to…
Read MoreText Me
SMS Mobile Marketing Statistics & Text Marketing Best Practices Text message marketing, or SMS marketing, has been becoming more and more popular due to its effectiveness. SMS marketing is short for short message service marketing and is a marketing tactic that uses permission-based text messaging to communicate promotional messages straight to the mobile devices of…
Read MoreInteractive Social Media Content
As social media continues to evolve, so does the challenge of producing organic content that performs well on social platforms. For the last year or so, the leading social platform, Facebook, has been making updates to its algorithms in an effort to better facilitate closer connections with family and friends. They are also working to…
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