Digital Marketing
Leveraging Digital Media Strategies
OUTdrive Episode 222 with Rachel Hernandez The landscape of digital media is evolving, and AI is at the forefront. In this episode, Rachel Hernandez, Director of Marketing at Next Net Media, discusses the integration of AI in marketing strategies. While some are apprehensive about these changes, Rachel views them as opportunities for growth and innovation.…
Read MoreWhat it Takes to Create a Great Video
Video has taken the marketing world by storm, suitably catering to our quick-scroll culture and rapidly decreasing attention spans. A good video will grab your attention quickly and deliver information in a way that’s easy to consume. Whether for learning, entertainment, or promotion, video keeps us engaged in a fast-paced digital environment where grabbing and…
Read MoreUnique Skill Set Drives Digital Performance
OUTdrive Episode 209 with Andrew Stallcup Andrew Stallcup, a digital marketing strategist at Callis, has a unique background for his role with our marketing agency. After serving in the military working in psychological operations (code word: marketing), Andrew further developed his skill set to evolve into a strategist focusing on the business side of digital.…
Read MoreVirtual Team Building with a Twist
OUTdrive Episode 207 with Mike Cavers As the creative director of Outback Team Building and Training, Mike Cavers’s journey began in Ottawa, Canada, where his love for entertainment took root. His early years were marked by a natural talent for engaging audiences, which he cultivated through lead roles in high school plays and further developed…
Read MoreBuilding a Brand with Digital
OUTdrive Episode 187 with Gabriella Ellis Savvy marketers know that digital is driving brand awareness and sales in today’s world. But there are so many forms and variations for digital, how do you decide which ones to use? In today’s episode, you’ll hear from a young marketing professional who understands her markets and knows what’s…
Read MoreLead Generation: Key Strategies for Modern Customer Acquisition
Where Do Leads Come From? In today’s competitive market, it’s a challenge for marketers to identify the best sources for acquiring new customers. Understanding lead generation strategies and programs are essential for simplifying customer acquisition. These programs integrate advanced marketing strategies with common sense tactics to effectively engage today’s consumers. Let’s explore a few tactics…
Read MoreReal-Time Data Visualization
OUTdrive Episode 172 with Jim Barker Over the past few years, it has become faster, better and easier to collect data on practically anything. Technology tools like artificial intelligence and predictive analytics are driving this capability and we don’t see it slowing down anytime soon. But as more and more data is collected, the question…
Read MoreTechnology Drives Marketing
OUTdrive Episode 159 with Chris Young Technology is driving marketing today, just like it is in almost every industry. Over the last 30 years, our society has experienced a revolution in the way digital marketing has emerged and developed. Chris Young has lived it firsthand, as a computer salesman, a businessman, a digital director for…
Read MoreNavigating Marketing Challenges
OUTdrive Episode 141 with Don Schlesselman Terms like sales and marketing often get thrown around interchangeably but are also two departments that sometimes compete with each other for resources within a business. We think it’s not only possible but vital for these teams to be on the same page. Today’s guest, Don Schlesselman, knows that…
Read MoreTalking the Big Game
OUTdrive Episode 140 with Ivy Reynolds It’s almost that time of year again. When friends and family gather together around the TV to watch commercials, and maybe catch some football in between. That’s right – it’s time for the Super Bowl. In this episode, Ivy Reynolds returns to OUTdrive to talk all things advertising during…
Read MoreWhy Online Reputation Management is Important
It used to be that word-of-mouth advertising was the goose that laid the golden egg. One satisfied customer told another who in turn told another until your business was full of happy customers all eager to spend money. Today’s customers are just as willing to spread the news about your business, but these water-cooler conversations…
Read MoreTwitter Changes and Brand Security
How Do the Changes to Twitter Impact Brands? With all the recent changes to Twitter and other big tech companies, many are wondering if their relationship with these companies should also change. Questions about brand safety, security and the possible migration of end-users have many wondering which channels are now best for their brand. Big…
Read MoreConnecting with People Through Loyalty
OUTdrive Episode 129 with Mark Ross-Smith Every loyalty program should be designed to do one primary function: connect people; connect people to the things they want, to the rewards they can earn, or the status they want to attain. For example, we see commercials all the time for companies emphasizing their points, miles, and perks…
Read MorePart 2: Investing in Digital Marketing
OUTdrive Episode 127 with Steve Kroll When a consumer comes across your online presence, can they tell who you are? Or, maybe more importantly, can they tell what you are not? In our second episode with Steve Kroll, we discuss why businesses located in the Midwest should be leaning into what they know and asking…
Read MorePart 1: Predictability of Search Engine Marketing
OUTdrive Episode 126 with Steve Kroll How do you know if your marketing campaign is working? Not all channels are created equally when it comes to reporting. Fortunately, digital marketing avenues such as Search Engine Marketing (SEM), offer the value of predictive analytics and effective reach. In the first episode of a two-part podcast series,…
Read MoreWhy Online Accuracy Matters
Sometimes the tiniest things make a big difference. Business owners today are so busy thinking about their product, customer satisfaction, payroll, hiring or a host of other legitimate concerns, that they may overlook the most mundane of tasks. Simply assuming that your online contact information is correct may be one of those tasks and have…
Read MoreFive Tips for Creating an Organic Content Plan
This year marks the 35th anniversary of the founding of Callis & Associates. To celebrate this milestone, in January we launched the #CallisTurns35 campaign across our digital and social platforms. Every week for the first 35 weeks of the year, we shared a lesson from each year Callis has been in business and highlighted clients…
Read MoreSimplifying SEO and Digital Marketing
OUTdrive Episode 117 with Rogelio Rodriguez We know there can be a lot of complexity surrounding digital marketing, specifically within the topic of Search Engine Optimization. But, when you break it down, SEO can be simplified to crafting the most relevant and accurate answers to your consumer’s frequently asked questions. In this episode, agency owner…
Read MoreWhat is Repurposing Content in Marketing?
There are two major ways to get the most out of your content. The first is to repurpose older content and republish it with up-to-date information. The second is to repurpose it across all your platforms, including social media, blogs, email and more. Both options allow you to take advantage of content that is already…
Read MoreLeveraging Lightweight Videos in Your Marketing
Video is one of the most effective ways to reach audiences and share your content. It is visual, personal and captures the attention of viewers. Digital and social media platforms continue to prioritize video, but it can be difficult to produce videos due to the time and investment needed to create one. So how can…
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