Digital Marketing
Creating a Digital Advertising Strategy that Delivers Results
The other day I was doing some basic maintenance on my lawnmower. Everything was going smoothly until I needed to remove a few pieces of hardware that were tough to reach. I wedged my pliers in there and worked at it, but after plenty of time and a bruised knuckle, I had almost nothing to…
Read MoreEngage Audiences In Public Spaces with Digital Out of Home (DOOH) Advertising
From high-traffic digital billboards in urban areas to waiting room screens in clinics, Digital Out of Home (DOOH) advertising is empowering businesses to reach people with timely, relevant messaging beyond the confines of their personal spaces and devices. To understand DOOH, it helps to start with Out of Home (OOH) advertising, the traditional placements like…
Read MoreWhy LinkedIn is a Secret Weapon for B2B Marketers and HR Recruiters
LinkedIn has transformed into one of the most valuable advertising platforms for connecting with business professionals, HR decision-makers and job seekers. While it began as a networking tool, LinkedIn now also serves as a powerful solution for targeted business-to-business (B2B) advertising and recruitment marketing, especially in specialized or professional fields where finding the right fit…
Read MoreWhat is Programmatic Advertising and When Should You Use It?
Fishing is a lot like digital advertising. Sometimes you get bites, sometimes you don’t. So, what makes the difference between a nice catch and coming home empty-handed? It’s about strategy … finding the right time of the day, the right spot and the right bait. Digital advertising works the same way. You choose when to…
Read More7 Reasons Why You Should Be Using Influencer Marketing
Influencer marketing continues to be one of the most effective ways for brands to build trust online, connect with the right audience and drive measurable results. Whether it’s a well-known creator with millions of followers or a local voice with a small but loyal community, influencers can help deliver your message in ways that feel…
Read MoreWhy Rural Businesses Shouldn’t Skip on Short-Form Video
Short-form video is the star of social media. Whether you’re scrolling through Facebook, Instagram, YouTube, TikTok, Pinterest, Snapchat or even LinkedIn, chances are you’re seeing vertical videos that are quick, engaging and hard to ignore. These videos have transformed how people consume content online, and they offer a major opportunity for rural businesses looking to…
Read MoreUsing Local SEO to Grow Your Business
Today, most consumers use search engines, AI tools or social media platforms when looking for local products and services. According to BrightLocal, approximately 80% of consumers search online weekly to find local businesses, highlighting the importance of having a strong local search presence. Local SEO (Search Engine Optimization) focuses on optimizing your online presence so…
Read MoreWhy Reddit Should Be On Your Radar
Reddit has quietly become one of the most influential sources for AI-powered online search results. As tools like Google’s AI Overviews, ChatGPT and Perplexity pull from Reddit posts more frequently, it’s reshaping how brands appear (or disappear) when customers search. If you’re not actively monitoring Reddit, your business could be misrepresented or simply missed altogether.…
Read MoreHow AI is Rewriting the Rules of SEO
Shifts in Search Behavior The way people search for information is evolving rapidly. Traditional search engines like Google are no longer the sole starting point. Instead, users are turning to platforms like Reddit, TikTok, Instagram and AI tools such as ChatGPT and Perplexity. At the same time, Google’s introduction of “AI Mode” is transforming the…
Read MoreCrafting the E-Commerce Experience
OUTdrive Episode 247 with Sarah Gallagher What makes someone click “buy” online? Sarah Gallagher has been chasing that answer for over 20 years. As the leader of Gamma Waves, a Shopify-focused e-commerce agency, she’s helping brands grow with smarter strategy, faster sites and more human experiences. In this episode, Sarah and Cliff talk about how…
Read MoreHow Strategy, Ethics and AI Are Shaping Modern Marketing
OUTdrive Episode 236 with Korena Keys Marketing is constantly evolving, and staying ahead requires strategy, innovation and a strong ethical foundation. In this episode, Korena Keys of KeyMedia Solutions shares her insights on digital marketing, AI and the importance of responsible advertising. From starting a business at her kitchen table to leading a successful agency,…
Read MoreLeveraging Digital Media Strategies
OUTdrive Episode 222 with Rachel Hernandez The landscape of digital media is evolving, and AI is at the forefront. In this episode, Rachel Hernandez, Director of Marketing at Next Net Media, discusses the integration of AI in marketing strategies. While some are apprehensive about these changes, Rachel views them as opportunities for growth and innovation.…
Read MoreWhat it Takes to Create a Great Video
Video has taken the marketing world by storm, suitably catering to our quick-scroll culture and rapidly decreasing attention spans. A good video will grab your attention quickly and deliver information in a way that’s easy to consume. Whether for learning, entertainment, or promotion, video keeps us engaged in a fast-paced digital environment where grabbing and…
Read MoreUnique Skill Set Drives Digital Performance
OUTdrive Episode 209 with Andrew Stallcup Andrew Stallcup, a digital marketing strategist at Callis, has a unique background for his role with our marketing agency. After serving in the military working in psychological operations (code word: marketing), Andrew further developed his skill set to evolve into a strategist focusing on the business side of digital.…
Read MoreVirtual Team Building with a Twist
OUTdrive Episode 207 with Mike Cavers As the creative director of Outback Team Building and Training, Mike Cavers’s journey began in Ottawa, Canada, where his love for entertainment took root. His early years were marked by a natural talent for engaging audiences, which he cultivated through lead roles in high school plays and further developed…
Read MoreBuilding a Brand with Digital
OUTdrive Episode 187 with Gabriella Ellis Savvy marketers know that digital is driving brand awareness and sales in today’s world. But there are so many forms and variations for digital, how do you decide which ones to use? In today’s episode, you’ll hear from a young marketing professional who understands her markets and knows what’s…
Read MoreLead Generation: Key Strategies for Modern Customer Acquisition
Where Do Leads Come From? In today’s competitive market, it’s a challenge for marketers to identify the best sources for acquiring new customers. Understanding lead generation strategies and programs are essential for simplifying customer acquisition. These programs integrate advanced marketing strategies with common sense tactics to effectively engage today’s consumers. Let’s explore a few tactics…
Read MoreReal-Time Data Visualization
OUTdrive Episode 172 with Jim Barker Over the past few years, it has become faster, better and easier to collect data on practically anything. Technology tools like artificial intelligence and predictive analytics are driving this capability and we don’t see it slowing down anytime soon. But as more and more data is collected, the question…
Read MoreTechnology Drives Marketing
OUTdrive Episode 159 with Chris Young Technology is driving marketing today, just like it is in almost every industry. Over the last 30 years, our society has experienced a revolution in the way digital marketing has emerged and developed. Chris Young has lived it firsthand, as a computer salesman, a businessman, a digital director for…
Read MoreNavigating Marketing Challenges
OUTdrive Episode 141 with Don Schlesselman Terms like sales and marketing often get thrown around interchangeably but are also two departments that sometimes compete with each other for resources within a business. We think it’s not only possible but vital for these teams to be on the same page. Today’s guest, Don Schlesselman, knows that…
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