How Online Reviews Are an Easy, High-Return Marketing Opportunity
Every business already has access to a free marketing asset that can have a powerful impact on success: the ratings and reviews customers have shared …
Digital Marketing
Advertising to AI Bots and the Fight Against AI Slop
OUTdrive Episode 265 with Megan Hartman Time began selling ads formatted for AI bots instead of human readers. Claude’s privacy glitch turned thousands of sensitive …
Your Customers Are Already Shopping. They Just Don’t Know It Yet.
Think about the last time you bought something you weren’t planning to buy. Maybe it was a product that popped up in your feed. A …
AI Ad Mistakes, Smarter Local Search and Customer Listening
OUTdrive Episode 264 with Megan Hartman Meta’s AI ad tools are creating embarrassing, brand-damaging mistakes for advertisers who aren’t reviewing the output. New survey data …
Is The Internet of the Future Paywalled?
For 30 years, the internet ran on a simple trade: free content for visitors, and visitors for revenue. Today, that trade is being renegotiated. More …
ChatGPT and Google AI Search Ads Have Quickly Gone From Test to Real
Five months ago, ads inside AI chat tools were still an experiment. OpenAI was quietly piloting ads in ChatGPT, and Google was expanding a few …
Telling Your Story Amidst AI, Zero-Click Search and Tough Competition
OUTdrive Episode 263 with Megan Hartman Consumers are holding brands to a higher standard when it comes to AI-generated content. Search traffic is reaching fewer …
Lessons From Google’s Search Overhaul, Email Marketing And The World Cup
OUTdrive Episode 262 with Megan Hartman This month on OUTdrive, President and CEO Megan Hartman covers three timely marketing topics impacting how brands show up …
What’s Changed With ChatGPT Ads?
When we first covered ads coming to ChatGPT, the program was in its earliest stages: limited access, limited options and a lot of unknowns. That’s …
Social Media’s Shift: Lawsuits, Bans and a Trend to be Offline More
Social media is still one of the most effective advertising channels available to businesses. However, a wave of legal verdicts, growing government restrictions and a …
