How about those Chiefs!!! Super Bowl LIV was very special for Missouri. Our Kansas City Chiefs made an amazing comeback to beat the San Francisco 49ers and bring the Lombardi Trophy home to Kansas City. Super Bowl LIV was fun to watch, and featured some great ads. In this special edition of OUTthink, we’ll share…

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smart tv with remote

Before we dive too deep into OTT advertising, I want to define what OTT is for those who are unfamiliar with the term. OTT or Over-the-Top television/media is the internet streaming option for television content and movies without a traditional TV contract. These services can be accessed on a phone, tablet, computer or even a…

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Family watching TV at Christmas - Branding Strategies

The holidays were a great time to relax, unwind and watch some TV (since it was zero degrees outside). I really don’t ever do that but because of the conditions, I did spend time on the couch. One thing that struck me was the number of well-branded TV commercials that ran during this time period.…

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Real Time Bidding, also called “Real Time Buying”, or “RTB” is an ad industry buzz phrase that’s been around for a few years now. If you haven’t figured out what it might mean to your business, you’re not alone. The concept is confusing, but it’s probably time to get your head around it. The Basics…

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laptop, tablet, desktop, smartphone, app screen

Programmatic digital media is becoming more and more popular among marketers in the outdoor and agriculture industries because of the success many companies have had implementing programmatic digital advertising programs. We’ve been asked several times, “What is programmatic digital advertising, how does it work and why should we be doing it?” If you’ve found yourself…

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Everyone has heard the old saying… “This is really a people business.” This is certainly true with reporters and bloggers, who can be your best friends, and should be treated as such. If you think about a reporter as a customer, then you will be fine. Getting your message out is critical to your success…

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I’m a numbers guy. I count the steps on stairways, know how many minutes it takes (and the precise distance) to get anywhere in town that I normally drive, and track fuel efficiency over time. It’s no wonder that when it comes to marketing programs, I track the living daylights out of them, too. We…

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What is the best day to send a press release? That is one of the most popular questions people ask PR pros – especially from the people that think PR is just writing and sending releases. You can ask 100 PR professionals this question and get 100 different answers. At least one-third, typically the most-experienced…

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When going on a fishing trip what type of bait do you use? It typically depends on what type of fish and where you are fishing. Publishing information for your target audience is the same way. By knowing how your audience obtains information you can use the correct ‘bait’ to present your information. Media is…

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Media has come a long way since the early days of print media prior to the Revolutionary War. In today’s society, the different forms of media are changing with the change of how people consume their news on a daily basis. Newspapers, magazines, radio, TV, emails, blogs, social media, pay-per-click, Google Adwords, programmatic, retargeting, billboards,…

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There’s been a lot of exciting changes and opportunities for advertisers over the last 5 years. Think about how Facebook, LinkedIn, Google, re-targeting and other new avenues for communication have sprung up. Are they all important for your business? Maybe. They’re all effective, just like newspaper, radio and TV advertising are all still effective. It’s just important…

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