Getting Started
OUTdrive Episode 79 with Jack Kempton Everyone starts somewhere. For those who are well into their career, that statement might take you back to your humble beginnings. For those taking the first steps in their career, like our guest in this episode, they are right in the middle of that somewhere. In this episode of…
Read MoreA Season of Gratitude
OUTdrive Episode 78 | SOLOCAST Every year, Thanksgiving is a time to express our gratitude and count our blessings. This year, it has been extra special as people gather once again and families reunite after spending previous holidays apart. In this episode of OUTdrive, I take a break from our typical podcast conversations to give…
Read MoreAffordable Education in Rural America
OUTdrive Episode 77 with Joe Gilgour For many in rural America, a college degree seems unattainable due to the cost. According to a 2021 report by U.S. News, the national average student loan debt is currently $30,000. But, higher education doesn’t have to mean a higher price tag. In this episode of OUTdrive, I sit…
Read MoreFinding Your Niche in the Market
OUTdrive Episode 76 with Brendan Hurley In today’s marketplace, it pays to specialize. Customers aren’t as much looking for generalists; they want specialists to fit their needs, especially when it comes to insurance, retirement and benefits packages. In this episode of OUTdrive, I sit down with Brendan Hurley, who has found his stride in the…
Read MoreWhy is it Important to Keep Your Website Updated?
For businesses out here in rural America, a strong digital presence is vital for connecting with local and non-local customers. With almost two billion websites in the world, chances are your company has its own website that connects your audience to your brand. Your website is one of the first places people go when seeking…
Read MoreInnovation in the Midwest
OUTdrive Episode 75 with Jason Robertson It used to be that you had to move to New York or Los Angeles to pursue a career in a forward-thinking industry. In 2021, that’s no longer the case, as innovation is happening all across the Midwest. In this episode of OUTdrive, I visit with long-time acquaintance Jason…
Read MoreFundraising With Passion and Precision
OUTdrive Episode 74 with Karin Cox The idea of fundraising has often been reduced to door-to-door sales of cookies and coupon books. But for non-profit organizations, raising funds is crucial to providing community services and requires gifts larger than the cost of a popcorn tin. In this episode of OUTdrive, I sat down with Karin…
Read MoreBusiness is About People
OUTdrive Episode 73 with Bob Wolf “Business is not about business, it’s about people.” Those of us who have stayed loyal to a company based on their customer service know this to be true. In this episode of OUTdrive, I reconnect with an old friend and former business partner Bob Wolf to discuss building trusting…
Read MoreShop Talk | Agencies, Brands & the Digital Front
OUTdrive Episode 72 with Randy Herbertson As America moves toward a post-pandemic world, hybrid workplaces, Zoom meetings, and social selling are here to stay. Whether you have embraced the transition to a more digital mindset or not, your customers have, and your brand needs to meet them where they are. For this episode of OUTdrive,…
Read MoreSupporting Life Without Limitations
OUTdrive Episode 71 with David Kramer From a young age, we are taught that there are “no limits” to what we can accomplish. For individuals with disabilities, those mantras would be difficult to believe, much less accomplish, without the proper resources from Center for Human Services. CHS provides exceptional services and support for nearly 5,000…
Read MoreWhat #FacebookDown Means for Your Content Marketing
Last week, Facebook and other connected apps including Instagram and WhatsApp were down for nearly a day. In fact, many users were left wondering if the platform was gone for good given the recent news coverage surrounding them. Although it’s surprising and frustrating when you can’t access frequently used apps, this isn’t the first time…
Read MoreCultivating the Future of Missouri Agriculture
OUTdrive Episode 70 with Wendy Loges The State Fair is an annual celebration of Missouri agriculture and related industries. Within that celebration, there is an ongoing mission to foster success in future farmers and industry leaders. One of the organizations that provides support for that mission is the Missouri State Fair Foundation. For this episode,…
Read MoreHitting Your Target
OUTdrive Episode 69 with Chuck Wahr When it comes to firearms, accuracy is everything, and to hit your target many times, you’ll want a good set of optics. The same can be said about business. To reach a consumer, you need a marketing team with sights accurately set on your target audience. In this episode…
Read MoreMissouri Grown | Celebrating the Agriculture Industry
LIVE FROM THE FAIR – OUTdrive Episode 68 with Davin Althoff Though many Missourians are surrounded by agriculture everyday, the State Fair is the only time of year that goods from the whole state are together in one place. From pears to pork, hundreds of fresh and nutritious products are grown by the men and…
Read MoreA Taste of the Missouri Wine Industry
LIVE FROM THE FAIR – OUTdrive Episode 67 with Jim Anderson The Missouri State Fair offers numerous opportunities to learn about the agricultural industry in Missouri, including the state’s well-established wine industry. In this episode of the “Live from the Fair” series, I sit down with Jim Anderson, Executive Director of the Missouri Wine and…
Read MoreEvent Planning for the 11-Day State Fair
LIVE FROM THE FAIR – OUTdrive Episode 66 with Kari Mergen The scope of organizing the Missouri State Fair can be difficult to comprehend. Think of it this way: you’re planning a wedding and inviting 350,000 guests that you have to entertain, feed and house for 11 days. Luckily for you, this is all hypothetical,…
Read MoreVideo Marketing Trends in 2021
As part of our 2021 marketing trends series, we are diving into trends in video marketing and how you can incorporate video into your marketing strategy. Video continues to perform well, with individuals watching over one billion hours of video on YouTube each day.1 It is personal, easy to consume and provides a feeling of…
Read MoreOperating the Missouri State Fair | 11 Days & Beyond
LIVE FROM THE FAIR – OUTdrive Episode 65 with Mark Wolfe The Missouri State Fair only comes around once a year for 11 days. But, it takes every bit of the other 354 days of the year to make it happen. To kick-off OUTdrive’s “Live from the Fair” series, I sat down with the director…
Read MoreThe Power and Reach of Missouri Corn
OUTdrive Episode 64 with Bradley Shad In the summertime, there is nothing quite like corn on the cob. Sweet, juicy, buttery – everyone knows it’s the perfect pairing for dinner or a cookout. What many people don’t know is that the corn growing in rows along the side of the road will be harvested well…
Read MoreBehind the Call: Making a Career of America’s Pastime
OUTdrive Episode 63 with Bill Brown Baseball may be America’s Pastime, but for play-by-play announcer Bill Brown, the sport spans a lifetime. In this episode of OUTdrive, I visit with Bill about the journey from his childhood as a baseball fan in rural Missouri, all the way to the MLB broadcast booth. Bill is a…
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