A Lifelong Passion for Learning
OUTdrive Episode 148 with Steve Moore There are literally thousands of opportunities in today’s world to find a career that fits well with your interests and strengths. Our guest today was fortunate to find one right out of college that fit so well, he stayed for a 30 year career. Steve Moore is a chemical…
Read MoreYear-Round at the Missouri State Fair
OUTdrive Episode 147 with Steven Sims The Missouri State Fairgrounds is known primarily for the State Fair which is held every year around the middle of August. What you may not know though is there are events there year-round. From rodeos, quinceañeras and weddings, to picnics, concerts, camping, and livestock shows, the Missouri State Fairgrounds…
Read MoreExciting Opportunities for a Clean Future
OUTdrive Episode 146 with Tucker Perkins The propane industry is changing, and innovation and new technologies are driving this misunderstood clean energy to the top of the energy charts. In this fascinating episode, Cliff visits with Tucker Perkins, the President and CEO of PERC, the Propane Education and Research Council. Learn how the industry has…
Read MoreMaking People Happy
OUTdrive Episode 145 with Katie Imler Ice Cream Factory owners Katie and Shannon Imler love to make people happy, and they do it with ice cream. What started out as a scoop shop in Eldon serving the ice cream they make by hand has turned into a bustling operation selling 30-plus flavors in over 2,000…
Read MoreBusiness and Marketing Go Hand in Hand
Many may view business and marketing as separate endeavors, but at the end of the day, the two go hand in hand. Marketing and business complement each other as naturally as ice cream and good times – more on that later. The same can be said for sales and marketing, but they too both benefit…
Read MorePart 2: The Impact of Broadcast TV
OUTdrive Episode 144 with Josh Tomlinson It’s no surprise that technology continues to keep evolving. Streaming companies like DirectTV Stream, YouTube TV, Hulu Plus Live TV, Sling TV, FuboTV, and Philo just to name a few, are fighting for consumers’ dollars. Many consumers compare several streaming services and then make the ultimate choice to decide…
Read MorePart 1: The Impact of Broadcast TV
OUTdrive Episode 143 with Josh Tomlinson Many businesses look for creative ways to inform, educate, and entertain their audience. Nowadays it can be hard to capture attention or know what forms of media will reach your target audience in rural America. While there are countless new media options to choose from, getting back into broadcast…
Read MorePublic Relations Strategy
OUTdrive Episode 142 with Tricia Hansen-Horn At some point, every organization will need public relations support. This can come in several different forms, like reputation management, public affairs, or crisis communications, which is why it’s important to take an integrated marketing approach, combining advertising and strategic communications efforts. For nearly 25 years, Dr. Tricia Hansen-Horn…
Read MoreOur Favorite Super Bowl Ads in 2023
Super Bowl Sunday can be considered the mecca of entertainment. From the big game and halftime show to the parties and commercials, it really has something for everyone. And, 2023 did not disappoint. For the first time in years, both the game and the commercials had us glued to the TV from kick-off to the…
Read MoreNavigating Marketing Challenges
OUTdrive Episode 141 with Don Schlesselman Terms like sales and marketing often get thrown around interchangeably but are also two departments that sometimes compete with each other for resources within a business. We think it’s not only possible but vital for these teams to be on the same page. Today’s guest, Don Schlesselman, knows that…
Read MoreTalking the Big Game
OUTdrive Episode 140 with Ivy Reynolds It’s almost that time of year again. When friends and family gather together around the TV to watch commercials, and maybe catch some football in between. That’s right – it’s time for the Super Bowl. In this episode, Ivy Reynolds returns to OUTdrive to talk all things advertising during…
Read MoreTrade Shows: Past, Present, and Future
OUTdrive Episode 139 | SOLOCAST There is no better place to connect with a number and variety of customers and potential customers than at a trade show. It gives you the opportunity to launch new products or services in a venue where you can draw extra excitement from people interested in your industry. Today’s episode…
Read MoreCombining Vision and Opportunity
OUTdrive Episode 138 with Gary McMullin In the midst of an increasingly digital world, the demand for blue-collar jobs and industry workers is still prevalent, and maybe even amplified. But even in trades like welding, construction, and manufacturing, customer service and satisfaction drive future business and opportunities. Today’s story is proof that with a vision…
Read MoreWhy Online Reputation Management is Important
It used to be that word-of-mouth advertising was the goose that laid the golden egg. One satisfied customer told another who in turn told another until your business was full of happy customers all eager to spend money. Today’s customers are just as willing to spread the news about your business, but these water-cooler conversations…
Read MoreCream of the Crop
OUTdrive Episode 137 with Michael Hemme A key component of marketing and sales rests in the people behind the product or service. As a marketing agency based in rural America, we love a good story, especially if it has local roots and ties to agriculture. Today’s episode has all three components. I sat down with…
Read MoreMass Communications from the Bottom Up
OUTdrive Episode 136 with Sean Hadley Did you know St. Louis claims the fourth largest sewer district in the country, only behind New York, Los Angeles, and Chicago? The Metropolitan St. Louis Sewer District (MSD) is responsible for servicing nearly 10,000 miles of pipeline and over a million customers. So, you may be wondering what…
Read MoreTop OUTdrive Podcasts of 2022
OUTdrive Episode 135 | SOLOCAST 5… 4… 3… 2… 1… Happy New Year! We hope you had a safe and fun weekend celebrating the start of the new year. Now that 2023 is officially here, we thought it was the perfect time to take a look back at our top downloaded episodes from 2022. In…
Read MoreCompany Culture
OUTdrive Episode 134 | SOLOCAST Culture is intangible, but you can feel it when you walk in a room. How would you describe the culture at your company? Whether it is clearly defined or not, every organization has a certain feel – or a “vibe” as the cool kids call it these days. At Callis,…
Read MoreShowing How Missouri Farmers Care
OUTdrive Episode 133 with Ashley McCarty Those of us who live, work and play in rural America know how important farmers are to our society. But, not everyone lives in a region surrounded by farms and farmland, which is why Missouri Farmers Care was established to promote the growth of Missouri agriculture and rural communities…
Read MoreGetting Back to Grassroots Marketing
OUTdrive Episode 132 with Brad Loos There are no less than a million things you can be doing digitally to reach your audience, and it’s easy to fall into the idea that you need to have a presence on every new media channel out there. Sometimes, you just need to get back to grassroots marketing.…
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